Grand Rapids DiGital Marketing Agency
Grow your business with smart, cost-effective digital marketing that converts.
Simpler Site helps businesses plan, launch and sustain successful digital marketing and online advertising strategies.
Trust your digital marketing to good hands.
We’ve built our business organically – through recommendations, word of mouth and working in partnership with our clients. It’s why our clients stick with us for years.
From our digital strategy client
“Simpler Site completely transformed the online presence for the brand I manage. They worked diligently to design an incredible website for us that is not only beautiful but extremely user friendly! Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”
10% of every dollar earned goes to nonprofits in our Grand Rapids community.
For us, it’s about more than just earning money. 10% of every dollar earned goes directly back into our community, supporting education, community development, and a healthier planet.
Benefits of Working with Simpler Site
Simpler Site's project management systems keep you informed, not guessing.
Our team excels in delivering results. It’s why our clients stick with us for years.
We do what we say and say what we do. Your success is how we base ours.
Our nimble, driven team helps us keep project costs low and helps our clients meet goals.
Trust our data-centric approach to support cost-effective marketing decisions.
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Who will I be working with for my digital strategy project?
Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other Grand Rapids and US-based freelancers to bring in the expertise needed to accomplish your project’s goals.
Meredith Fennema is our web design and website maintenance lead. With a background in marketing and public relations, Meredith founded Simpler Site with a goal to serve as a strategic partner to organizations looking for web support. Clients appreciate her responsiveness and ability to turn their goals into reality. Meredith studied Human Centered Design at Kendall College of Art and Design, earned her Foundations in Design Thinking and Designing Strategy certificates from IDEO U, and has a Bachelor’s Degree in Business Communications and Political Science from Calvin College.
Josh Hiemstra is our SEO, PPC and data analytics lead. With 10+ years of engineering experience in medical and automotive manufacturing environments, Josh uses data analytics to help clients be strategic and achieve goals. Josh manages keyword research, search engine optimization (SEO), and Google Analytics for Simpler Site. Clients appreciate Josh’s ability to analyze complex data for implementable insights. Josh earned his Bachelor of Science in Engineering from University of Michigan. At the University of Michigan Josh studied user experience and user interfaces. Josh has a Fundamentals of Digital Marketing certificate, an Advanced Google Analytics certificate, and Google Tag Manager certificate from Google and is also certified as a Six Sigma Black Belt.
Where are you based?
All websites built by Simpler Site are made 100% in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other Grand Rapids and US-based freelancers to bring in the expertise needed to accomplish your project’s goals.
What is digital marketing?
Digital marketing is selling products and services through electronic devices.
The main digital strategies include:
-Search Engine Optimization (SEO)
-Search Engine Marketing (SEM)
-Social Media Marketing
-Pay Per Click Advertising (PPC)
What is your digital marketing process?
At the beginning of any new project, we’ll get an information download from you to make sure we help you meet your strategic goals, timelines, and audiences. Typically this involves a kickoff meeting where we ask you a bunch of strategy questions about business goals, current strengths and opportunities, and your unique business landscape. Some businesses have a lot to share with us in this step, others are looking for more strategic help. We can work with you wherever you are!
We also believe in practicality and know many businesses do not have endless dollars to invest in their digital marketing strategy. We believe in the KISS principle (Keep it Simple, Stupid) and promise to be efficient with the hours we’re investing in your project. We respect your time with efficient meetings, and always send agendas in advance.
While work is in progress, the frequency and formats of check-in’s are always adapted to our client’s preferred style. Some clients ask us to take the reigns and manage their digital strategy independently without much oversight. Others prefer weekly or monthly check-ins. We are happy to work with you in whatever setup makes sense for your business!
After digital strategy projects are launched we’re committed to using data to track outcomes and inform smarter strategies. We promise to be transparent about what’s working and not working with your current digital strategy investments, so you can make the best decisions for your budget and time. You can rest assured that we base all decison-making in data, meticulously optimizing digital strategy campaigns on your behalf.