Our web design agency is based in Grand Rapids, MI.

• Copywriting & content signoff
• Establish homepage design that will guide the look and feel of website
• Style guide
• Design V1 of all webpage templates
• Develop website to spec including all functionality requirements

• Build website V2
• Functionality testing and refinement
• Optimize for search engines, security and speed
• Collaborate to establish ongoing maintenance plan
• In-depth browser & device testing, quality assurance
• Digital strategy add-on items as needed

• Final revisions and testing
• Support launch
• DNS adjustments
• Set up integrations with Google Search Console, Google Tag Manager, and Google Analytics
• Submit sitemap to Google
• Training to update key website content areas
• Provide website documentation

Yes! We support businesses with fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand, vision, and needs.

At the beginning of every project we will ask you about your brand identity and your vision for the look and feel of your new website. Do you have certain brand colors or brand fonts that should be used in your web design? Are there elements from other company’s website designs you’d like to resemble on your website? When it comes to functionality, are there certain integrations you need?

We have experience building websites that line up with our client’s vision, and will make sure you’re 100% satisfied with your new website design!

WordPress is our primary content management system because it is fully customizable and its functionality can easily scale for our customer’s needs. With WordPress, your website will be 100% custom to you and owned by you. Plus, WordPress powers 65.2% of all websites that use a CMS worldwide (comparatively, Shopify and Wix power 5.5% and 3.7% of websites respectively). Simpler Site specializes in WordPress web design because we know that as your business grows, your website can grow with you. With a broad developer base and continuous platform updates, WordPress can be trusted to be maintained for the long haul.

We’ve prepared an overview of Content Management Systems in this blog post. We’re happy to talk more about what content management system is the best fit for your business’s goals.

Simpler’s web design project budgets are determined based on the number of templates that need to be built, unique functional needs that require additional testing and development, amount of content that needs to be entered, etc.

We’ve designed simple sites, complex sites, custom sites, e-commerce sites, pretty much any kind of site you can imagine. Traditionally, if you’re looking for an informational sites that should cost you <$15K and if you’re looking for a more complex site with highly specific functionality, it’s likely to be >$15K. We’re extremely transparent with our proposals and walk you through every step before you actually sign off on anything.

At Simpler our goal is always to make our clients lives simple and easy! That means adding functionality to help businesses meet their own unique goals.

We have experience extending the funcionality of websites to include items such as:

• Woocommerce integration for eCommerce capabilities
• Payment gateway integrations
• Filter mechanism for store products
• Store/dealer locator
• Resource libraries
• Sales intelligence integrations
• Product inventory integrations
• Wholesale store setup and ordering forms
• Blog
• Social media integrations
• Contact forms
• Enewsletter signup
• Lead magnets
• Age gateways

Have an integration or functional requirement not on this list? We’d love to learn more about your goals and promise 100% transparency in letting you know if we can help you out.

All websites built by Simpler are made in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other freelancers to bring in the expertise needed to accomplish your project’s goals.

Your copy is the most powerful opportunity you have to connect with your website visitors. For every web design project, we’ll review your current marketing materials and interview key stakeholders to learn about your brand, target audience, and desired actions, then we’ll take the lead to create content that converts.

Selecting strategic, engaging imagery elevates the overall look and feel of your new web design and helps your audience stay engaged with your website content.

You may have imagery in your current photo library that can be used on the site. Some clients find they need to supplement imagery with stock photos, and we are happy to assist with this process if that would be helpful. We can also support custom photography needs if you’d like help lining up a photographer and conducting a photoshoot.

If you’re looking for more information, we’ve prepared a full guide to help you select the best imagery for your new website.

In the strategy phase of each project, we establish key conversion goals custom to your business objectives and target audience. Then, each decision throughout your web design and development process will be centered on achieving these goals.

With all our web design projects we implement best web design practices to reflect design trends. We organize content intuitively so your website’s users can quickly connect with the information they’re seeking.

At the end of each project we set up goals in Google Analytics to help you understand how customers are using your site and support in-depth data tracking and decisonmaking.

When you’re exploring options for your new web project, we know how confusing things can be.

We have started other small businesses ourselves and remember asking questions like “What’s the difference between Squarespace and WordPress?” and “Do I need a web designer or website developer, or both?” and “How do I determine a budget for my web design project?” We believe in the power of paying it forward and helping other small businesses succeed.

If you have questions, don’t hesitate to reach out. We’d love the opportunity to hear about your project and point you in the right direction, whether that’s with us or somewhere else. Call Meredith Fennema, web design lead, at (616) 920-9063 or email meredith@simplersite.co.