Help your website get found at the top of Google searches.

Josh Hiemstra manages Search Engine Optimization (SEO) services. Meet Josh!

Simpler Site provides practical, affordable SEO services to increase the number of people who are able to find your site through organic searches.

SEO Strategy Development & Roadmap

Typically we begin Grand Rapids SEO projects with keyword research and implement initial site SEO enhancements. We also provide an SEO roadmap focused on:

User Engagement

The roadmap can be implemented by you, by us, or a combination of the two.


“Simpler Site has done a great job explaining this complex subject to me while also providing a nice roadmap to help improve web traffic to our growing, small business. We have already seen improvements, while also identifying areas that need more attention.”

-Casey Kornoelje

Benefits of Working with Simpler Site


Simpler Site's project management systems keep you informed, not guessing.


Our team excels in delivering results. It’s why our clients stick with us for years.


We do what we say and say what we do. Your success is how we base ours.


Our nimble, driven team helps us keep project costs low and helps our clients meet goals.


Trust our data-centric approach to support cost-effective marketing decisions.

Watch our Grand Rapids SEO company improve your bottom line.

Search Engine Optimization can (and hopefully does) have a noticeable impact within the first few months of action being taken, and many of those actions will have an impact that lasts more than several years.

We use the most up-to-date strategies to help customers find your site in search engines. Search engines are developed by engineers, and here at Simpler Site we have 15+ years of engineering and data experience. We speak the language of search engines, and will help your site get found.

Search engines and competitors are always changing, so of course it’s best to follow trends and changes closely. That being said, a site with basic SEO best practices and good user experience will likely see improvements. The more SEO time, effort, and budget that is committed to a site, the better and longer a website stands as a worthy contender in its market.

Learn more about the latest SEO trends through our SEO Office Hour Reviews.

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Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

SEO Office Hours – December 2021

For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...

SEO Office Hours – November 2021

For the month of November, we attended and are overviewing in this post English Google SEO office-hours from November 26, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...


Who will I be working with for my Grand Rapids SEO project?

Josh Hiemstra leads our Grand Rapids SEO projects. He also leads our clients’ PPC and data analytics strategies. With 10+ years of engineering experience in medical and automotive manufacturing environments, Josh specializes in understanding data to help clients be strategic and achieve goals.

Clients appreciate Josh’s ability to analyze complex data for implementable insights. Josh earned his Bachelor of Science in Engineering from University of Michigan. At the University of Michigan Josh studied user experience and user interfaces. Josh has a Fundamentals of Digital Marketing certificate, an Advanced Google Analytics certificate, and Google Tag Manager certificate from Google and is also certified as a Six Sigma Black Belt.

With more than decade of experience in marketing and public relations, Meredith Fennema supports Grand Rapids SEO projects from a digital strategy lens. She also supports technical SEO implementations, assisting with website crawlability factors and website design adjustments.

Where are you based?

All SEO strategies created by Simpler Site are made 100% in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other Grand Rapids and US-based freelancers to bring in the expertise needed to accomplish your project’s goals.

What is Search Engine Optimization (SEO)?

Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results.

When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website, not a competing website.

Several factors affect a site’s SEO and search position rankings. Some factors relate primarily to content and more specifically the keywords included on a website. Other factors are primarily technical (things like site speed, mobile friendliness, crawlability, etc..).

I want to launch a Grand Rapids SEO strategy. Where should I start?

Clients often come to us knowing they should be investing in their website’s Search Engine Optimization (SEO) but not knowing where to start. We always recommend starting by getting a baseline through data. This involves setting up and/or evaluating data from Google Analytics, Google Search Console and Google Tag Manager.

From there we prepare a 15-20 page SEO audit that includes keyword research, competitor analysis, organic traffic review, backlink and crawlability review, and content strategy review. We base our research in an understanding or you business’s goals, and aim to understand the customers you’re targetting and how those customers are searching. We’ll meet with you to explain our findings and discuss next steps. At this meeting we’ll also review an SEO roadmap that overviews actionable items to improve your site’s SEO on an ongoing basis.

What's included in an SEO roadmap?

With every SEO audit, we prepare an SEO roadmap to make recommendations and next steps clear and actionable. These suggested tasks can be completed by you, by us, or a combination. The roadmap includes content strategy suggestions, backlink strategy suggestions, technical crawlaiblity recommendations, and ongoing analytics/reaudit frequency recommendations.

How do you determine what keywords should be used as part of a successful Grand Rapids SEO strategy?

An important component of our SEO audit is recommending the best keywords to use for your site. When determining what keywords to use in an SEO strategy, Simpler Site looks into three different keyword variables: Search Volume, CPC (cost per click), and keyword competition. We subscribe to a premium software service to conduct best-in-class keyword research based on these three variables.

I heard that crawlability is an important part of SEO. What does this mean?

When search engines such as Google index the entire internet, they use what is called a crawler. The crawlers are continuously “crawling” the internet to index information from each website for the search engine to use when providing search results for a user. To help improve SEO, you want your website setup for the crawlers to easily crawl and gain the correct information about your website.

Examples of factors that affect crawlability are a site’s mobile friendliness, a site’s organizational structure, the amount of fresh content, the accessiblity of site maps, and the elimination of any broken links. You can learn more about this in our blog post “The Four Pillars of SEO: Crawlability

How does user engagement affect SEO?

he purpose of user engagement is to ensure users are spending time interacting with your website’s content. Search engines want to ensure they are directing their users to websites where time is spent reading/engaging in the content.

A couple main factors that indicate strong user engagement for a website are page speed load time, fresh website content, and user interaction with website (for example, people spend time reading content and don’t exit your site immediately).

Simpler Site can support the content and technical strategies to improve your site’s user engagement and SEO.

Can you help launch/maintain my Pay Per Click (PPC) strategy?

Yes! Clients often come to us with a desire to complement their SEO strategy with a Pay Per Click (PPC) strategy. This works well to help you quickly connect with customers in the short term, while you get your long term SEO strategy off the ground.

To support a successful Pay Per Click (PPC) strategy, we begin with keyword and cost per click current state analysis. What keywords should you be targetting? What should the bidding strategy be? In this phase we also evaluate competitors.

After this initial research is complete, we write PPC campaign ad copy, determine a bidding strategy, set up conversion tracking, and launch the campaign. We follow a continuous learning approach, reevaluating campaigns and adjusting strategy based on the results we’re seeing. Our goal is to support long-term campaign optimization, and we’re dedicated to driving the very highest ROI possible for your business to grow.