Web Design Portfolio

We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.

Nationwide Industries

Nationwide Industries offers the largest in-stock selection of fence and gate hardware. They asked us to create a website to showcase their 3,200+ SKUs and 29 patents, elevate their brand, and provide a seamless user experience.

We evaluated brand standards to create a fully custom web design featuring on trend use of color, typography and layout. We placed a major focus on utilizing user experience best practices, paying special attention to items like usability, responsiveness, and accessibility.

Venture Imports

Venture Imports sells fair trade products handcrafted by global artisans to wholesale and retail customers across the United States. They asked us to build an eCommerce website. Their goal was a solution that would be an aesthetic experience for their users while being easy to navigate.

In the design and development of the responsive WordPress site, we used Woocommerce for the eCommerce functionality and prioritized building a design that reflects Venture Import’s brand standards.

Vanigent BioPharm

Vanigent is a contract sales organization that provides best in class commercial services to the pharmaceutical, biotechnology, and life sciences industry.

Vanigent asked us to create a fully-custom, highly-professional website in alignment with their renaming process. With improved copy and seamless user experience, the website demonstrates Vanigent’s driven performance and focus on collaboration.

Everett’s Gardens

Everett’s Gardens is an outdoor retail plant center based in Grand Rapids, Michigan. They came to Simpler with a common goal among local businesses: to create an engaging, informative, and effective website that would effectively communicate their offerings to prospective customers.

In the website design and development process, Simpler’s team incorporated a modern design and user-friendly layout. The new website was designed to be mobile-friendly and to simplify aspects of company operations.

“Simpler completely transformed the online presence for the brand I manage”

Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.

Kara Kuntz, Marketing Director

Trusted by clients across North America

Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.