PPC Marketing

We create and manage campaigns that increase leads and drive sales.

Schedule a Free Consultation

Are you tired of wasting time and money on inefficient paid search efforts? Our PPC strategists are readily equipped with the passion, knowledge, and skills needed to improve your pay-per-click advertising results. Invest in our PPC team and you’ll get the experience and expertise needed to improve your paid search ROI.

What You Get With Our PPC Management

A robust paid search strategy that efficiently drives leads and sales for your business


Our PPC team starts by learning everything we can about your company, industry, target audience, and business goals. We evaluate factors such as budget, keywords, location, and targetting to ensure effective campaign setup.

Ad Copy & Campaign Setup

Once we decide on a strategy, our PPC team sets up your PPC campaign, reviews keywords, and creates compelling, informative text ads that speak to your target audience and draw in potential business. Then we set up your account within Google and make sure your account and campaign settings are correct.

Conversion Tracking & Continuous Improvements

We continuously test and improve upon key PPC variables such as keywords, audience, location, and bid strategy, looking for opportunities to optimize campaign performance. Based on determined goals, we set up conversion tracking and utilize analytics software to improve ROI on your ad spend. 

Reporting & Monitoring

We keep a close eye on your PPC results to identify what’s working and what’s not, so we can optimize our approach as needed. Clients meet with our team on a monthly basis to review performance reports and discuss strategy.

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.

Simpler’s PPC Process

Practical, organized, and data-driven

Need help determining your PPC budget?

We’ve created a spreadsheet calculator to support decision making as you estimate if online ad spend will be cost-effective.

“Quick to learn, understand and implement organizational voice and tone”

We’ve worked with Simpler on a few social and digital marketing projects and with each they have risen to the challenge and done excellent work. We sincerely appreciated the quality of work, responsiveness and creative solutions for directly communicating complicated topics to our audiences.

Heather Gill Fox, Strategic Communications Manager

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