About Simpler Site

It’s nice to meet you.

Based in Grand Rapids, Michigan Simpler Site provides fast, friendly, and reliable website & SEO support.

Meredith Fennema

President & Web Lead

Combining her public relations and marketing background with her passion for entrepreneurship and business, Meredith founded Simpler Site in 2016. Meredith manages web design and website management services for Simpler Site. Clients across the country appreciate Meredith’s commitment to growth, generosity and kindness, alongside Simpler Site’s practical, make-it-happen approach.

Meredith studied Human Centered Design at Kendall College of Art and Design, earned her Foundations in Design Thinking and Designing Strategy certificates from IDEO U, and has a Bachelor’s Degree in Business Communications and Political Science from Calvin College.

In business and in life, Meredith believes in the power of embracing the unknown. Outside work she practices this while mountain biking, backpacking, cooking, and vegetable gardening.

Josh Hiemstra

SVP, SEO & Data Analytics

With 10+ years of engineering experience in medical and automotive manufacturing environments, Josh leads development and implementation of Simpler Site’s SEO and data analytics services. Clients appreciate Josh’s ability to analyze complex data for implementable insights.

Josh earned his Bachelor of Science in Engineering from University of Michigan. At the University of Michigan Josh studied user experience and user interfaces. Josh has a Fundamentals of Digital Marketing certificate, an Advanced Google Analytics certificate, and Google Tag Manager certificate and is also certified as a Six Sigma Black Belt.

Josh is a firm believer that life’s too short to not enjoy some hobbies. To that avail, outside work you’ll find Josh in his element kayaking, mountain biking, and exploring Northern Michigan.

Values that Guide our Work and Partnerships

Values that guide our work

Respect: Give people the benefit of the doubt. Be trustworthy and fair. Treat people the way you want to be treated.

Integrity:Be honest. Do the right thing. Be upfront about costs and timelines. Deliver what you say. Don’t cut corners.

Generosity:Pay it forward. Help others succeed. Act with urgency to help create a kinder world. Give back in every way you can.

Responsibility: Make promises, and set dates. Meet deadlines. Clean up your messes. Clean up other people’s messes.

Humility: Know what you don’t know. Learn what you need to know. Continue asking questions. Share what you know as clearly and simply as possible.

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Respect

Respect

Give people the benefit of the doubt. Be trustworthy and fair. Treat people the way you want to be treated.

Integrity

Integrity

Be honest. Do the right thing. Be upfront about costs and timelines. Deliver what you say. Don’t cut corners.

Generosity

Generosity

Pay it forward. Help others succeed. Act with urgency to help create a kinder world. Give back in every way you can.

Responsibility

Responsibility

Make promises, and set dates. Meet deadlines. Clean up your own messes. Clean up other people’s messes.

v

Humility

Humility

Know what you don’t know. Learn what you need to know. Continue asking questions. Share what you know as clearly and simply as possible.

FROM OUR CLIENTS

“It’s been great to work with Simpler Site on numerous websites and the SEO strategies and tactics to make it all work. I’m appreciative of the no-nonsense and easy to follow processes that they’ve implemented to help businesses get their websites up and running. I’d highly recommend them for simple one-page sites or more complex work.”

-Roberta King, APR

Sit back and relax, thanks to our simple process.

Our web design processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings.  We are available to meet in person or via video conferencing at a cadence that works well for the project team. We use collaborative tools like Asana for task management and Google Drive for document collaboration.

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Benefits of Working with Simpler Site

Organized

Simpler Site's project management systems keep you informed, not guessing.

Strategic

Our team excels in delivering results. It’s why our clients stick with us for years.

Reliable

We do what we say and say what we do. Your success is how we base ours.

Cost-Effective

Our nimble, driven team helps us keep project costs low and helps our clients meet goals.

Data-Driven

Trust our data-centric approach to support cost-effective marketing decisions.

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