About Us

Simpler Site, a Grand Rapids-based digital marketing agency with a national reach, helps businesses across the U.S. achieve their full potential. We leverage data-driven strategies to build strong brands and deliver measurable results that track your online growth.

Simpler Approach, Smarter Outcomes

Our advantage? A streamlined model that leverages a network of top talent alongside our in-house experts. This ensures we can assemble the ideal team with the perfect blend of strategic and technological expertise to meet your specific needs. The result? Cost-effective solutions that consistently deliver impactful results.

Powerful Partnerships

We’ve built strong relationships with the industry’s leading technology partners. This means you have access to the best tools and support available, no matter the challenge.

Hand-Picked Freelancers

Our team of highly skilled US-based freelancers brings a wealth of creativity and expertise to the table. They’re passionate about exceeding expectations and creating solutions that resonate with your audience.

Core Team

You’ll work closely with our core team, a group known for their exceptional service and friendly approach. They’ll be your day-to-day champions, ensuring a smooth and delightful experience throughout the entire process.

Ready to Learn More?

Let’s chat about your project! We’re friendly, approachable, and excited to collaborate with you. Call us at (616) 822-3706 or schedule a free consultation today.

“Simpler completely transformed the online presence for the brand I manage”

Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.

Kara Kuntz, Marketing Director

Principles that guide our work


We value your time and expertise. We treat you with professionalism, fostering open communication and building trust.


Honesty is key. We do the right thing, upfront about capabilities and timelines. We deliver on commitments.


We succeed as a team. We actively seek your input and work together to find the best solutions. We share knowledge openly and continuously learn.


We take ownership, setting clear goals and meeting deadlines. We are responsible for our actions and strive to improve. We address mistakes promptly, learning from them.


We’re passionate about growth. We value your expertise and welcome your feedback. We continuously learn to better serve you.

Meet the Simpler Site Team

We’re thrilled to introduce you to the talented individuals you’ll be collaborating with at Simpler Site! Our dedicated team brings a wealth of experience and a collaborative spirit to every project, ensuring a smooth and successful partnership.

Meredith Fennema

Meredith spearheads web design and content marketing at Simpler Site. Clients across the country value Meredith’s dedication to growth, collaborative spirit, and genuine approach, which perfectly complements Simpler Site’s results-oriented philosophy.

Meredith brings a strong foundation in human-centered design to her work. She studied at Kendall College of Art and Design, holds certificates in Design Thinking and Designing Strategy from IDEO U, and has a Bachelor’s in Business Communications and Political Science from Calvin University.

Meredith embraces the power of continuous learning and exploration, both in business and in her personal life. When she’s not crafting effective digital solutions, you might find her mountain biking, backpacking, experimenting in the kitchen, or tending to her vegetable garden.

Josh Hiemstra

Josh Hiemstra is a results-oriented SEO and website maintenance expert at Simpler Site. He helps clients improve their digital presence and achieve strategic goals.

With a background in medical and automotive engineering, Josh brings a meticulous and analytical approach to complex data. Clients value Josh’s meticulous attention to detail. They trust him to deliver accurate results, whether it’s a comprehensive SEO audit or ongoing website maintenance.

Josh holds a Bachelor of Science in Engineering from the University of Michigan, where he honed his skills in user experience (UX) and user interfaces (UI). He’s also certified in Fundamentals of Digital Marketing, Advanced Google Analytics, Google Tag Manager, and is a Six Sigma Black Belt, demonstrating his commitment to continuous learning and expertise.

Technology & Creative Partners

We believe in fostering a collaborative environment that extends beyond our core team. We’ve built a network of the industry’s top creative and technological talent, allowing us to assemble the perfect team for your specific needs. These strategic partnerships ensure you have access to the most cutting-edge solutions and experienced professionals.


Are you a US-based freelance professional with something unique to offer a growing business? We’d like to hear from you.

We hire highly skilled, experienced, self-managing professionals on a freelance/contract basis. Our team is remote, so you can do your thing from anywhere in the world. We do not typically contract with entry-level workers or people who are new to freelance or remote work. Generally, our team members come to us with a solid track record of delivering results in their chosen field with minimum guidance.


We develop a wide range of written and multimedia content for our clients’ websites. If you have expertise in any field of content creation and an interest in developing unique, engaging content, please get in touch by submitting a career interest form.

Design & Digital Art

We welcome applications from talented UI designers, graphic artists, and illustrators who are interested in creating beautiful, engaging artwork and digital experiences for our clients and fans. If you have expertise in design and digital art, please get in touch by submitting a career interest form.

Marketing, Social Media, & Community Management

If you have a proven track record growing digital communities and a talent for engaging audiences, we’d love to hear from you. Please get in touch by submitting a career interest form.

Public Relations

Interested in helping Simpler Site get the word out about our clients and their unique content? We invite experienced, independent PR and media relations pros to get in touch to get in touch by submitting a career interest form.

Anything else?

If your field is not listed above but you believe you would have something to contribute to the Simpler Site team, please get in touch by submitting a career interest form.