Our Digital Strategy Agency

Michigan-based and nationally grown, we craft digital strategies that help our clients show the world how great they really are. We focus on long-term partnerships that enable continuous business growth and success.

Simpler model, smarter results

Our agency uses a distinctive big network/nimble staff model that focuses on connecting the best strategic and technological talent with each individual client’s needs. This structure delivers cost-effective results and impact.

Strategic Partners

We have key partnerships with the top technology partners required to drive growth. For any issues, support requests, new features, or general questions we are well connected.

Freelance Talent

Our hand-picked teams of US-based freelancers are ready to meet your creative needs. You can count on a variety of solutions to implement your strategy and delight your audience.

Core Team

Our core team will serve as your day-to-day contacts. Clients attest to our team’s abilities to surpass expectations and create a delightful experience each step of the way.

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.

“Simpler completely transformed the online presence for the brand I manage”

Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.

Kara Kuntz, Marketing Director

Principles that guide our work


Give people the benefit of the doubt. Be trustworthy and fair. Treat people the way you want to be treated.


Be honest. Do the right thing. Be upfront about costs and timelines. Deliver what you say. Don’t cut corners.


Help others succeed. Act with urgency to help create a kinder world. Give back in every way you can.


Make promises, and set dates. Meet deadlines. Clean up your own messes. Clean up other people’s messes.


Know what you don’t know and learn what you should know. Ask questions. Share what you know as clearly as possible.

Get to know our core team

Meet the faces you’ll be working with on a day-to-day basis.

Meredith Fennema

Meredith manages web design and digital strategy services for Simpler Site. Clients across the country appreciate Meredith’s commitment to growth, generosity and kindness, alongside Simpler’s reliable, thoughtful approach.

Meredith studied Human Centered Design at Kendall College of Art and Design, earned her Foundations in Design Thinking and Designing Strategy certificates from IDEO U, and has a Bachelor’s Degree in Business Communications and Political Science from Calvin University.

In business and in life, Meredith believes in the power of embracing the unknown. Outside work she practices this while mountain biking, backpacking, cooking, and vegetable gardening.

Josh Hiemstra

Josh Hiemstra manages SEO and website maintenance, helping clients improve digital presence and drive strategic results.

Josh’s background in engineering has honed his ability to thoughtfully analyze complex data and create systems that consistently deliver reliable results. Clients appreciate Josh’s commitment to getting the details right. From complex audits to standard maintenance, Josh’s leadership has supported growth for both national brands and local businesses.

Josh earned his Bachelor of Science in Engineering from University of Michigan. At the University of Michigan Josh studied user experience and user interfaces. Josh has a Fundamentals of Digital Marketing certificate, an Advanced Google Analytics certificate, and Google Tag Manager certificate and is also certified as a Six Sigma Black Belt.

Technology & Creative Partners

While our firm has a core team, we draw most of our talent and partnerships from a carefully curated “best of the best” network. We have key partnerships with the top digital marketing partners required to drive growth. For any issues, support requests, new features, or general questions we are well connected to support your growth.


Are you a US-based freelance professional with something unique to offer a growing business? We’d like to hear from you.

We hire highly skilled, experienced, self-managing professionals on a freelance/contract basis. Our team is remote, so you can do your thing from anywhere in the world. We do not typically contract with entry-level workers or people who are new to freelance or remote work. Generally, our team members come to us with a solid track record of delivering results in their chosen field with minimum guidance.


We develop a wide range of written and multimedia content for our clients’ websites. If you have expertise in any field of content creation and an interest in developing unique, engaging content, please get in touch by submitting a career interest form.

Design & Digital Art

We welcome applications from talented UI designers, graphic artists, and illustrators who are interested in creating beautiful, engaging artwork and digital experiences for our clients and fans. If you have expertise in design and digital art, please get in touch by submitting a career interest form.

Marketing, Social Media, & Community Management

If you have a proven track record growing digital communities and a talent for engaging audiences, we’d love to hear from you. Please get in touch by submitting a career interest form.

Public Relations

Interested in helping Simpler Site get the word out about our clients and their unique content? We invite experienced, independent PR and media relations pros to get in touch to get in touch by submitting a career interest form.

Anything else?

If your field is not listed above but you believe you would have something to contribute to the Simpler Site team, please get in touch by submitting a career interest form.