Custom WordPress Website Design

At Simpler Site, we believe your website should be more than just an online presence; it should be a powerful tool that captures attention, communicates your brand story, and drives results.

Let’s Work Together

Schedule a free consultation with our experienced web design strategists. We’ll discuss your business goals and ensure your website effectively showcases your brand and generates leads. Together, we’ll build a website that fosters trust and turns website visitors into lifelong customers.

How We Do It

A fully custom web design approach tailored to your business goals

“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”

Jahaun McKinley
President

100% Customized

We take a fully customized approach to web design, tailoring every aspect to your unique brand, vision, and goals. Say goodbye to generic templates! Your website will be a one-of-a-kind masterpiece that reflects your company’s essence.

Seamless User Experience

Our team crafts responsive web designs that look stunning on any device, whether it’s a mobile phone, tablet, or desktop computer. Your visitors will always have a clean, intuitive, and easy-to-navigate experience regardless of their screen size.

Built to Grow with You

We leverage the power of WordPress, the most popular and trusted Content Management System (CMS) worldwide. WordPress offers unmatched flexibility and scalability, meaning your website can evolve seamlessly as your business expands.

The Power of Content

We believe in the power of engaging content to connect with your audience. Our team will interview key stakeholders to understand your brand, target audience, and desired outcomes. We’ll then craft compelling copy with clear Calls to Action that encourage visitors to take the next step.

“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”

Jahaun McKinley
President

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.

Simpler’s Web Design Process

Our thoughtfully-honed process makes sure your website achieves your goals, and launches in the most timely and cost-effective way.

You can rest assured, thanks to our proven process.

We go above and beyond, exceeding expectations every time. Our clients appreciate the experience from start to finish.

Phase 1: Strategy & Architecture

  • We’ll delve into your brand identity, target audience, and desired functionalities.
  • Through collaborative discussions, we’ll refine your design and content strategy, laying a solid foundation for your website’s success.

Phase 2: Design & Development

  • Our experienced copywriters will craft compelling website content, ensuring your brand voice shines through.
  • We’ll design a visually stunning homepage that sets the tone for the entire website, followed by consistent page templates.
  • Functionality and technical aspects are meticulously developed to meet all your requirements.

Phase 3: Refinement

  • We’ll refine the website based on your feedback and ensure all functionalities work seamlessly.
  • Search engine optimization, security measures, and page loading speed are meticulously optimized for peak performance.
  • We’ll collaboratively establish a plan for ongoing website maintenance.

Phase 4: Testing, Launch & Training

  • After final testing and revisions, we’ll smoothly launch your website with expert support.
  • We’ll handle technical aspects like DNS adjustments and integrations with essential tools like Google Search Console, Google Tag Manager, and Google Analytics.
  • Website training ensures you can easily update key website content areas, and we’ll provide thorough documentation for future reference.

“I was smoothly and expertly guided to completion by their excellent process”

Simpler did an absolutely phenomenal job creating my business website. I only had a vague idea of what I wanted when I began working with them. But I was smoothly and expertly guided to completion by their excellent process, communication, questions, explanations, kindness, and patience!

Kristin Knake, Founder

Why use Simpler?

Track Record of Success

We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.

Quality Execution, Reliable Service

Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.

Simpler Model, Smarter Results

Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.

Web Design Resources

Learn from our web design experts about the latest trends and best practices.

The Ultimate Guide to UX Design for Biotech Websites

Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...

How to Create an Intuitive Checkout Process That Converts

The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...

Using Data and Analytics to Inform B2B Web Design Decisions

A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers.  Data and analytics can be used to inform all sorts of decisions, from...

Key Benefits of Custom Website Design

As you plan your web design project, a key question you need to answer is whether your business can get by with a template-based website or if a fully custom website is a better fit for your project needs.  Template-based websites (such as those built on Wix, Squarespace, or with...

“I couldn’t have asked for a better experience.”

The entire process of designing and setting up a website took very little time and the end product is perfect. Simpler’s team is great and I can’t recommend them enough.

Bob Hammond, CEO

Web Design FAQ’s

What web design services do you offer?

Simpler Site specializes in a range of web design solutions, catering to businesses across industries like manufacturing, professional services, and consumer goods. We excel at building:

  • Informational Websites: Clean, informative websites that effectively communicate your brand and message.
  • Extensive E-commerce Websites: Feature-rich online stores designed to drive sales and streamline your operations.
  • Custom Websites: Tailor-made solutions that perfectly align with your unique brand identity and goals.

Do you build custom websites?

Absolutely! We believe in custom websites that reflect your company’s DNA. We work closely with you to understand your brand vision, functionality needs, and desired aesthetics. From design elements to integrations, your website will be a one-of-a-kind asset that fuels your success.

What content management systems (CMS) do you recommend?

Our primary platform is WordPress, known for its flexibility and scalability. With WordPress, you own your website entirely and can seamlessly adapt it to your evolving needs. Plus, its vast developer community ensures ongoing support and future-proof technology. However, we’re happy to discuss the best CMS option for your specific goals.

We’ve prepared an overview of Content Management Systems in this blog post. We’re happy to talk more about what content management system is the best fit for your business’s goals.

What's a typical web design budget?

Simpler’s web design project budgets are determined based on the number of templates that need to be built, unique functional needs that require additional testing and development, amount of content that needs to be entered, etc.

We’ve designed simple sites, complex sites, custom sites, e-commerce sites, pretty much any kind of site you can imagine. Traditionally, if you’re looking for an informational sites that should cost you <$15K and if you’re looking for a more complex site with highly specific functionality, it’s likely to be >$15K. We’re extremely transparent with our proposals and walk you through every step before you actually sign off on anything.

What functionality can you add to my web design?

Our team has extensive experience integrating a wide range of features, including:

  • E-commerce capabilities with WooCommerce
  • Secure payment gateways
  • Product filtering and search tools
  • Store locators and resource libraries
  • Sales and inventory management integrations
  • Blog and social media integrations
  • Lead capture forms and email marketing tools
  • Age verification systems

If you have a unique need not on this list, don’t hesitate to ask! We’ll assess your request and provide honest feedback on how we can assist.

Where are you located? Who will create my web design?

Simpler Site proudly builds websites entirely in the USA. Our core team, Meredith Fennema and Josh Hiemstra, are located in Grand Rapids, Michigan. We may also collaborate with trusted freelancers to ensure your project benefits from the perfect blend of expertise.

Do you write website content?

Yes! We understand the power of compelling copy to engage your audience. We’ll analyze your existing marketing materials and interview key stakeholders to craft content that resonates with your target audience and drives conversions.

How do you choose images for my website?

We believe in strategic visuals that elevate your web design and keep visitors engaged. We can help you leverage existing images, source high-quality stock photos, or even coordinate a custom photoshoot to capture unique visuals for your brand. We also offer a comprehensive guide to choosing the perfect website imagery.

How will my website help me achieve business goals?

From the outset, we prioritize understanding your unique conversion goals. Every design and development decision we make is meticulously crafted to achieve those objectives. We leverage best practices, intuitive layouts, and data-driven insights to ensure your website converts visitors into loyal customers. Additionally, we’ll set up Google Analytics to track user behavior and empower data-driven decision making.

Feeling overwhelmed by your new website project?

When you’re exploring options for your new web project, we know how confusing things can be.

We have started other small businesses ourselves and remember asking questions like “What’s the difference between Squarespace and WordPress?” and “Do I need a web designer or website developer, or both?” and “How do I determine a budget for my web design project?” We believe in the power of paying it forward and helping other small businesses succeed.

If you have questions, don’t hesitate to reach out. We’d love the opportunity to hear about your project and point you in the right direction, whether that’s with us or somewhere else.