WordPress Website Design

At Simpler Site, we believe your website should be more than just an online presence; it should be a powerful tool that captures attention, communicates your brand story, and drives results.

Let’s Work Together

Schedule a free consultation with our experienced web design strategists. We’ll discuss your business goals and ensure your website effectively showcases your brand and generates leads. Together, we’ll build a website that fosters trust and turns website visitors into lifelong customers.

How We Do It

A fully custom web design approach tailored to your business goals

“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”

Jahaun McKinley

100% Customized

We take a fully customized approach to web design, tailoring every aspect to your unique brand, vision, and goals. Say goodbye to generic templates! Your website will be a one-of-a-kind masterpiece that reflects your company’s essence.

Seamless User Experience

Our team crafts responsive web designs that look stunning on any device, whether it’s a mobile phone, tablet, or desktop computer. Your visitors will always have a clean, intuitive, and easy-to-navigate experience regardless of their screen size.

Built to Grow with You

We leverage the power of WordPress, the most popular and trusted Content Management System (CMS) worldwide. WordPress offers unmatched flexibility and scalability, meaning your website can evolve seamlessly as your business expands.

The Power of Content

We believe in the power of engaging content to connect with your audience. Our team will interview key stakeholders to understand your brand, target audience, and desired outcomes. We’ll then craft compelling copy with clear Calls to Action that encourage visitors to take the next step.

“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”

Jahaun McKinley

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.

Simpler’s Web Design Process

Our thoughtfully-honed process makes sure your website achieves your goals, and launches in the most timely and cost-effective way.

You can rest assured, thanks to our proven process.

We go above and beyond, exceeding expectations every time. Our clients appreciate the experience from start to finish.

Phase 1: Strategy & Architecture

  • We’ll delve into your brand identity, target audience, and desired functionalities.
  • Through collaborative discussions, we’ll refine your design and content strategy, laying a solid foundation for your website’s success.

Phase 2: Design & Development

  • Our experienced copywriters will craft compelling website content, ensuring your brand voice shines through.
  • We’ll design a visually stunning homepage that sets the tone for the entire website, followed by consistent page templates.
  • Functionality and technical aspects are meticulously developed to meet all your requirements.

Phase 3: Refinement

  • We’ll refine the website based on your feedback and ensure all functionalities work seamlessly.
  • Search engine optimization, security measures, and page loading speed are meticulously optimized for peak performance.
  • We’ll collaboratively establish a plan for ongoing website maintenance.

Phase 4: Testing, Launch & Training

  • After final testing and revisions, we’ll smoothly launch your website with expert support.
  • We’ll handle technical aspects like DNS adjustments and integrations with essential tools like Google Search Console, Google Tag Manager, and Google Analytics.
  • Website training ensures you can easily update key website content areas, and we’ll provide thorough documentation for future reference.

“I was smoothly and expertly guided to completion by their excellent process”

Simpler did an absolutely phenomenal job creating my business website. I only had a vague idea of what I wanted when I began working with them. But I was smoothly and expertly guided to completion by their excellent process, communication, questions, explanations, kindness, and patience!

Kristin Knake, Founder

Why use Simpler?

Track Record of Success

We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.

Quality Execution, Reliable Service

Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.

Simpler Model, Smarter Results

Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.

Web Design Resources

Learn from our web design experts about the latest trends and best practices.

Choosing the Right CMS Platform: A Marketer’s Guide

The world of content management systems (CMS) can feel overwhelming. With so many options available, selecting the right one for your marketing needs is crucial. Here at Simpler Site, we understand the importance of a user-friendly and effective CMS. That's why we've created this guide to help you...

The ROI of Online Marketing

The digital landscape is fiercely competitive. Businesses need to understand how their online marketing efforts are performing to maximize results and make smart decisions. This article dives deep into measuring ROI for web design, SEO, and content marketing. We'll break down the key components of...

The Ultimate Guide to UX Design for Biotech Websites

Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...

How to Create an Intuitive Checkout Process That Converts

The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...

“I couldn’t have asked for a better experience.”

The entire process of designing and setting up a website took very little time and the end product is perfect. Simpler’s team is great and I can’t recommend them enough.

Bob Hammond, CEO

Web Design FAQ’s

What web design services do you offer?

Simpler Site specializes in a range of web design solutions, catering to businesses across industries like manufacturing, professional services, and consumer goods. We excel at building:

  • Informational Websites: Clean, informative websites that effectively communicate your brand and message.
  • Extensive E-commerce Websites: Feature-rich online stores designed to drive sales and streamline your operations.
  • Custom Websites: Tailor-made solutions that perfectly align with your unique brand identity and goals.

Do you build custom websites?

Absolutely! We believe in custom websites that reflect your company’s DNA. We work closely with you to understand your brand vision, functionality needs, and desired aesthetics. From design elements to integrations, your website will be a one-of-a-kind asset that fuels your success.

What content management systems (CMS) do you recommend?

Our primary platform is WordPress, known for its flexibility and scalability. With WordPress, you own your website entirely and can seamlessly adapt it to your evolving needs. Plus, its vast developer community ensures ongoing support and future-proof technology. However, we’re happy to discuss the best CMS option for your specific goals.

We’ve prepared an overview of Content Management Systems in this blog post. We’re happy to talk more about what content management system is the best fit for your business’s goals.

What's a typical web design budget?

While the average project falls around $10,000, several factors can influence the final investment:

  • Do you have an existing brand identity?
  • Would you like our help crafting website content?
  • Do you need professional product photography?
  • Are there additional marketing materials needed?
  • Will your website involve e-commerce functionality?
  • Do you need a membership area for users?

We understand the importance of upfront costs. That’s why we avoid one-size-fits-all quotes. Instead, a free strategy call with our team allows us to tailor a project that aligns with your specific goals and budget. During this call, we’ll discuss:

  • Your vision for the website
  • Functionality needs
  • Content requirements
  • Design preferences

With this information, we can create a transparent cost estimate that reflects the value you’ll receive.

Where are you located? Who will create my web design?

Simpler Site operates remotely, with our core team based in Grand Rapids, Michigan. This means you benefit from the flexibility and expertise of a distributed team, while still enjoying the close collaboration of a central core.

Meredith Fennema and Josh Hiemstra lead the team, located in Grand Rapids. For specific projects, we may also collaborate with trusted freelancers to ensure we have the perfect skillset to tackle your unique needs.

How long will it take to build my website?

Project timelines for website development typically range from 10-16 weeks, with several factors influencing the final timeframe. This includes project complexity, client availability for feedback, content creation needs, and any additional services like branding or marketing integration.

Here’s a closer look at some key factors impacting project timelines:

  • Project Scope: Larger projects with intricate features naturally require more time for development.
  • Client Responsiveness: Prompt feedback from your end keeps the project moving smoothly.
  • Content Development: Whether you provide content or require our copywriting services, this can influence the timeline.
  • Additional Services: Integrating branding, e-commerce functionality, or third-party APIs adds complexity and time.

Transparency is paramount at Simpler Site. We establish a detailed project timeline, scope, and cost during the intake process. Additionally, you’ll receive weekly status reports outlining current progress and upcoming tasks.

Our commitment to clear communication and efficient processes sets us apart as a leading Grand Rapids web design agency.

Are there any ongoing fees for my website?

We host and maintain your website with our $100/month website management plans.