Custom WordPress Website Design

We create websites that clearly communicate your message and convert visitors into customers.

Schedule a Free Consultation

Does your website effectively showcase your brand and drive results? Our web design strategists have the passion, knowledge, and skills needed to build a compelling website that nurtures leads from a general inquiry to a specific opportunity to a committed relationship.

How We Do It

A fully custom web design approach tailored to your business goals

“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”

Jahaun McKinley
President

100% Customized

We create fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand, vision, and needs. No generic templates — your new website will be completely customized to you!

Responsive Web Design

Our web design team makes sure that your website looks great across all device sizes. A responsive website design adjusts according to the screen size your visitor is using. That means whether they are on a mobile phone, tablet, or desktop computer, your site will maintain a look that is clean, intuitive and easy to read.

Built on WordPress

WordPress is 100% customizable and 100% scalable — plus it powers 65.2% of all websites that use a CMS worldwide. Simpler Site specializes in WordPress web design because we know that as your business grows, your website can grow with you. Plus, WordPress can be trusted to be maintained for the long haul.

Engaging Content

Your copy is the most powerful opportunity you have to connect with your website visitors. We’ll interview key stakeholders to learn about your brand, target audience, and desired actions, then create content with strong calls-to-action that align with website objectives.

“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”

Jahaun McKinley
President

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.

Simpler’s Web Design Process

Our thoughtfully-honed process makes sure your website achieves your goals, and launches in the most timely and cost-effective way.

You can rest assured, thanks to our proven process.

We go above and beyond, exceeding expectations every time. Our clients appreciate the experience from start to finish.

Phase 1: Strategy & Architecture

  • Brand assessment and messaging review
  • Audience assessment
  • Stakeholder interview(s)
  • Design and functionality requirements clarifications/finalization
  • Overall content/page organization and site structure
  • Identify primary and secondary navigation
  • Identify common elements and functionality for all pages, including header and footer content
  • Content strategy for key pages
  • Identify GA4 goals to setup

Phase 2: Design & Development

  • Copywriting & content signoff
  • Establish homepage design that will guide the look and feel of website
  • Style guide
  • Design V1 of all webpage templates
  • Develop website to spec including all functionality requirements

Phase 3: Refinement

  • Build website V2
  • Functionality testing and refinement
  • Optimize for search engines, security and speed
  • Collaborate to establish ongoing maintenance plan
  • In-depth browser & device testing, quality assurance
  • Digital strategy add-on items as needed

Phase 4: Testing, Launch & Training

  • Final revisions and testing
  • Support launch
  • DNS adjustments
  • Set up integrations with Google Search Console, Google Tag Manager, and Google Analytics
  • Submit sitemap to Google
  • Training to update key website content areas
  • Provide website documentation

“I was smoothly and expertly guided to completion by their excellent process”

Simpler did an absolutely phenomenal job creating my business website. I only had a vague idea of what I wanted when I began working with them. But I was smoothly and expertly guided to completion by their excellent process, communication, questions, explanations, kindness, and patience!

Kristin Knake, Founder

Why use Simpler?

Track Record of Success

We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.

Quality Execution, Reliable Service

Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.

Simpler Model, Smarter Results

Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.

Web Design Resources

Learn from our web design experts about the latest trends and best practices.

The Ultimate Guide to UX Design for Biotech Websites

Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...

How to Create an Intuitive Checkout Process That Converts

The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...

Using Data and Analytics to Inform B2B Web Design Decisions

A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers.  Data and analytics can be used to inform all sorts of decisions, from...

Key Benefits of Custom Website Design

As you plan your web design project, a key question you need to answer is whether your business can get by with a template-based website or if a fully custom website is a better fit for your project needs.  Template-based websites (such as those built on Wix, Squarespace, or with...

“I couldn’t have asked for a better experience.”

The entire process of designing and setting up a website took very little time and the end product is perfect. Simpler’s team is great and I can’t recommend them enough.

Bob Hammond, CEO

Web Design FAQ’s

What kind of web design does Simpler Site specialize in?

Simpler provides reliable, quality web design services that help businesses grow. We have experience building simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America.

We’re passionate about strategy and support the growth of our clients in a wide range of industries from manufacturing to professional services to consumer goods. Our commitment is to understand your business’s unique goals and challenges and create a web design that supports your bottom line.

Do you build custom websites?

Yes! We support businesses with fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand, vision, and needs.

At the beginning of every project we will ask you about your brand identity and your vision for the look and feel of your new website. Do you have certain brand colors or brand fonts that should be used in your web design? Are there elements from other company’s website designs you’d like to resemble on your website? When it comes to functionality, are there certain integrations you need?

We have experience building websites that line up with our client’s vision, and will make sure you’re 100% satisfied with your new website design!

What content management systems (CMS) do you use?

WordPress is our primary content management system because it is fully customizable and its functionality can easily scale for our customer’s needs. With WordPress, your website will be 100% custom to you and owned by you. Plus, WordPress powers 65.2% of all websites that use a CMS worldwide (comparatively, Shopify and Wix power 5.5% and 3.7% of websites respectively). Simpler Site specializes in WordPress web design because we know that as your business grows, your website can grow with you. With a broad developer base and continuous platform updates, WordPress can be trusted to be maintained for the long haul.

We’ve prepared an overview of Content Management Systems in this blog post. We’re happy to talk more about what content management system is the best fit for your business’s goals.

What is a typical web design budget?

Simpler’s web design project budgets are determined based on the number of templates that need to be built, unique functional needs that require additional testing and development, amount of content that needs to be entered, etc.

We’ve designed simple sites, complex sites, custom sites, e-commerce sites, pretty much any kind of site you can imagine. Traditionally, if you’re looking for an informational sites that should cost you <$15K and if you’re looking for a more complex site with highly specific functionality, it’s likely to be >$15K. We’re extremely transparent with our proposals and walk you through every step before you actually sign off on anything.

What functionality can you add to my web design?

The team at Simpler has extensive experience extending the funcionality of websites to include items such as:

  • Woocommerce integration for eCommerce capabilities
  • Payment gateway integrations
  • Filter mechanism for store products
  • Store/dealer locator
  • Resource libraries
  • Sales intelligence integrations
  • Product inventory integrations
  • Wholesale store setup and ordering forms
  • Blog
  • Social media integrations
  • Contact forms
  • Enewsletter signup
  • Lead magnets
  • Age gateways

Have an integration or functional requirement not on this list? We’d love to learn more about your goals and promise 100% transparency in letting you know if we can help you out.

Where are you based? Who will create my web design?

All websites built by Simpler are made in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other freelancers to bring in the expertise needed to accomplish your project’s goals.

Do you write content for websites, or will I need to do this myself?

Your copy is the most powerful opportunity you have to connect with your website visitors. For every web design project, we’ll review your current marketing materials and interview key stakeholders to learn about your brand, target audience, and desired actions, then we’ll take the lead to create content that converts.

How are images chosen for my new website?

Selecting strategic, engaging imagery elevates the overall look and feel of your new web design and helps your audience stay engaged with your website content. At the beginning of the web design process it can be difficult to determine what images to use. You may have imagery in your current photo library that can be used on the site. Some clients find they need to supplement imagery with stock photos, and we are happy to assist with this process if that would be helpful. We can also support custom photography needs if you’d like help lining up a photographer and conducting a photoshoot. If you’re looking for more information, we’ve prepared a full guide to help you select the best imagery for your new website.

How will you help my website convert and achieve business goals?

In the strategy phase of each project, we establish key conversion goals custom to your business objectives and target audience. Then, each decision throughout your web design and development process will be centered on achieving these goals.

With all our web design projects we implement best web design practices to reflect design trends. We organize content intuitively so your website’s users can quickly connect with the information they’re seeking.

At the end of each project we set up goals in Google Analytics to help you understand how customers are using your site and support in-depth data tracking and decisonmaking.

I'm confused how to approach my new website project! Can you help?

When you’re exploring options for your new web project, we know how confusing things can be.

We have started other small businesses ourselves and remember asking questions like “What’s the difference between Squarespace and WordPress?” and “Do I need a web designer or website developer, or both?” and “How do I determine a budget for my web design project?” We believe in the power of paying it forward and helping other small businesses succeed.

If you have questions, don’t hesitate to reach out. We’d love the opportunity to hear about your project and point you in the right direction, whether that’s with us or somewhere else. Call Meredith Fennema, web design lead, at (616) 920-9063 or email meredith@simplersite.co.