Results-Driven Digital Strategy Agency

Award-winning WordPress web design, SEO, and website maintenance.

5 Star Review

“Simpler completely transformed the online presence for the brand I manage.”

5 Star Review

“Simpler worked tirelessly to develop a website with lots of customized options. Such a pleasure to work with!”

Digital Strategy Services

Michigan-based and nationally grown, Simpler provides digital marketing services designed to engage audiences, build brands and drive success.

Web Design

WordPress Website Design

Effective web design is crucial to any marketing strategy. We create fully custom websites that clearly communicate your message and convert visitors into customers.

SEO Improvements

SEO Services

Simpler develops and implements practical, affordable strategies that generate traffic and improve search engine rankings.

WordPress Management

Website Management Services

Simpler’s WordPress maintenance team handles all website maintenance and hosting needs to ensure your site is running at full capacity.

Web Design

PPC Advertising

Simpler’s Pay-Per-Click team creates robust paid search strategies that efficiently drive leads and sales for your business.

SEO Improvements

Social Media Management

We provide an organized, data-driven social media approach with a focus on capturing the essence of your brand.

Web Design

Email Marketing

Our email marketing experts manage all aspects of email marketing to help you get more subscribers, opens, and clicks.

Ready to Learn More?

Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.

A Simpler, Smarter Digital Strategy Agency

Our agency uses a distinctive big network/nimble staff model that focuses on connecting the best strategic and technological talent with each individual client’s needs. This structure delivers cost-effective results and impact.

Vanigent BioPharm
Nationwide Industries
SKS Development
Venture Imports
Vanigent Biopharm
SKS Development
Nationwide Industries
Venture Imports

“Simpler completely transformed the online presence for the brand I manage”

Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.

Kara Kuntz, Marketing Director

Why use Simpler?

Track Record of Success

We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.

Quality Execution, Reliable Service

Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.

Simpler Model, Smarter Results

Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.

Digital Strategy Resources

Learn from our digital strategy experts about the latest trends and best practices.

The Ultimate Guide to UX Design for Biotech Websites

Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...

Inbound Marketing: The Ultimate Guide for B2B Businesses

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves...

How to Create an Intuitive Checkout Process That Converts

The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...

Using Data and Analytics to Inform B2B Web Design Decisions

A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers.  Data and analytics can be used to inform all sorts of decisions, from...

“Quick to learn, understand and implement organizational voice and tone”

We’ve worked with Simpler on a few social and digital marketing projects and with each they have risen to the challenge and done excellent work. We sincerely appreciated the quality of work, responsiveness and creative solutions for directly communicating complicated topics to our audiences.

Heather Gill Fox, Strategic Communications Manager

Digital Strategy FAQ’s


Who will I be working with for my digital strategy?

Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other freelancers to bring in the expertise needed to accomplish your project’s goals.

Where are you based?

All websites built by Simpler are created in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with highly vetted freelancers to bring in the expertise needed to accomplish your project’s goals.

What is digital marketing?

Digital marketing highlights products and services by connecting with audiences via electronic devices. The main digital strategies include:

Search Engine Optimization (SEO)
Pay Per Click Advertising (PPC)
Social Media Marketing
-Email Marketing

Digital marketing can be a very effective way to reach your target audience and grow your business. It can help you to:

  • Increase brand awareness
  • Generate leads
  • Drive traffic to your website
  • Increase sales
  • Improve customer loyalty

If you’re not already using digital marketing, now is the time to start. It’s an essential part of any modern marketing strategy. If you are looking for a place to start, review our Digital Marketing Checklist for 2023.

What is your digital strategy process?

At the beginning of any new project, we’ll review your strategic goals, timelines, and audiences. Typically this involves a kickoff meeting where we discuss your business goals, current strengths and opportunities, and unique business landscape. Some businesses have a lot to share with us in this step, others are looking for more strategic help. We can work with you wherever you are!

We promise to be efficient with the hours we’re investing in your project. We aim to respect your time through efficient meetings and clear project plans.

While work is in progress, the frequency and formats of check-in’s are always adapted to our client’s preferred style. Some clients ask us to take the reigns and manage their digital strategy independently without much oversight. Others prefer weekly or monthly check-ins. We are happy to work with you in whatever setup makes sense for your business!

After your digital marketing project is launched, we’re committed to using data to track outcomes and inform smarter strategies. We promise to be transparent about what’s working and not working with your current digital marketing investments, so you can make the best decisions for your budget and time. You can rest assured that we base all decison-making in data, meticulously optimizing digital marketing campaigns on your behalf.