Digital Growth Made Simple

We simplify the complexities of digital marketing, crafting clear strategies and processes that deliver measurable online success for your business.

5 Star Review

“Simpler completely transformed the online presence for the brand I manage.”

5 Star Review

“Simpler worked tirelessly to develop a website with lots of customized options. Such a pleasure to work with!”

Ready to elevate your online presence?

Simpler Site, a national digital marketing agency with roots in Grand Rapids, Michigan, helps businesses achieve real growth. We craft data-driven digital marketing strategies that build strong brands, drive measurable results, and track your online success every step of the way.

Web Design

WordPress Web Design

Attract and engage your audience with a custom WordPress website built by Simpler Site. Our team of experts crafts visually stunning and strategically designed websites that convert visitors into customers and fuel your business growth.

WordPress Management

Website Management

We handle essential website tasks like security, performance optimization, and regular updates. By taking care of these technical details, we ensure your website runs smoothly and efficiently, freeing you up to focus on what matters most – growing your core business.

SEO Improvements

Content Marketing

Develop a data-backed content marketing strategy with Simpler Site. We attract your ideal audience, nurture relationships, and convert them into loyal customers through strategic content creation.

Ready to Learn More?

Let’s chat about your project! We’re friendly, approachable, and excited to collaborate with you. Call us at (616) 822-3706 or schedule a free consultation today.

Large Network, Small Team: How We Get You Results

We combine the power of a large network with the agility of a small team. This unique model ensures you get the perfect mix of strategic thinking and technical expertise to tackle your specific needs. It allows us to deliver cost-effective solutions and achieve results quickly.

Vanigent BioPharm
Nationwide Industries
SKS Development
Venture Imports
Vanigent Biopharm
SKS Development
Nationwide Industries
Venture Imports

“Simpler completely transformed the online presence for the brand I manage”

Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.

Kara Kuntz, Marketing Director

Why use Simpler?

Track Record of Success

We’ve helped businesses of all sizes achieve their digital marketing goals. From simple informational websites to complex e-commerce platforms, we have the experience and expertise to deliver exceptional results.

Quality Execution, Reliable Service

Don’t settle for unreliable partners. We combine clear strategies with transparent communication. You’ll always be informed and involved every step of the way, ensuring a smooth and successful marketing journey.

Simpler Model, Smarter Results

Our unique model allows us to tap into a network of top talent, ensuring you get the best possible results without the high overhead costs.

Digital Strategy Resources

Empower yourself with the latest digital marketing knowledge. Explore our library of helpful resources.

Choosing the Right CMS Platform: A Marketer’s Guide

The world of content management systems (CMS) can feel overwhelming. With so many options available, selecting the right one for your marketing needs is crucial. Here at Simpler Site, we understand the importance of a user-friendly and effective CMS. That's why we've created this guide to help you...

How to Use Data for Building Winning Digital Strategies

In an increasingly digital world, a well-designed and well-maintained website is essential. It's the cornerstone of your online presence, attracting visitors, showcasing your brand, and driving sales. But for many businesses, keeping their website secure, fast, and up-to-date can be a constant...

The ROI of Online Marketing

The digital landscape is fiercely competitive. Businesses need to understand how their online marketing efforts are performing to maximize results and make smart decisions. This article dives deep into measuring ROI for web design, SEO, and content marketing. We'll break down the key components of...

The Ultimate Guide to UX Design for Biotech Websites

Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...

“Quick to learn, understand and implement organizational voice and tone”

We’ve worked with Simpler on a few social and digital marketing projects and with each they have risen to the challenge and done excellent work. We sincerely appreciated the quality of work, responsiveness and creative solutions for directly communicating complicated topics to our audiences.

Heather Gill Fox, Strategic Communications Manager

Digital Strategy FAQ’s

FAQs

Who will I be working with for my digital strategy?

Simpler Site boasts a talented core team based in Grand Rapids, Michigan. Meredith Fennema and Josh Hiemstra bring a wealth of experience and passion for collaboration. They focus on assembling the perfect project team, leveraging a network of highly skilled freelancers to match each client’s specific needs. This collaborative approach ensures exceptional results while maintaining flexibility and adaptability.

Where are you based?

Simpler Site takes pride in crafting websites entirely within the USA. Our core team in Grand Rapids, Michigan, led by Meredith Fennema and Josh Hiemstra, brings a wealth of experience to every project. We guarantee the perfect fit for your specific needs by collaborating with a network of talented freelance specialists who share our commitment to quality. This approach ensures we deliver the ideal blend of expertise and passion to every project we undertake.

What is digital marketing?

Digital marketing is all about connecting with your target audience in exciting new ways, using the power of electronic devices. It’s a fantastic toolbox filled with strategies to help you showcase your products and services, and build meaningful connections with potential customers.

Here are some of the key digital strategies we can explore together:

Search Engine Optimization (SEO): Imagine your ideal customers searching for exactly what you offer. SEO helps your website shine on search engines, making it easier for them to find you.
Pay Per Click Advertising (PPC): Want to target your ideal audience with laser focus? PPC advertising lets you get your message directly in front of people actively searching for what you offer.
Social Media Marketing: Social media is a vibrant community where you can connect with your audience, share your brand story, and build lasting relationships.
-Email Marketing: Reach out directly and nurture leads with targeted email campaigns. It’s a powerful way to stay connected and drive conversions.

Digital marketing is all about achieving your goals. Whether you want to:

  • Increase brand awareness and get your name out there
  • Generate qualified leads and nurture them into customers
  • Drive more traffic to your website and convert visitors into sales
  • Build stronger customer relationships and loyalty
  • Improve customer loyalty

Digital marketing can be your secret weapon for growth.

Ready to get started? We’ve got you covered! Our Digital Marketing Checklist for 2023 is a fantastic resource to jumpstart your journey. Let’s collaborate and create a digital marketing strategy that ignites your business success.

What is your digital strategy process?

At the beginning of any new project, we’ll review your strategic goals, timelines, and audiences. Typically this involves a kickoff meeting where we discuss your business goals, current strengths and opportunities, and unique business landscape. Some businesses have a lot to share with us in this step, others are looking for more strategic help. We can work with you wherever you are!

We promise to be efficient with the hours we’re investing in your project. We aim to respect your time through efficient meetings and clear project plans.

While work is in progress, the frequency and formats of check-in’s are always adapted to our client’s preferred style. Some clients ask us to take the reigns and manage their digital strategy independently without much oversight. Others prefer weekly or monthly check-ins. We are happy to work with you in whatever setup makes sense for your business!

After your digital marketing project is launched, we’re committed to using data to track outcomes and inform smarter strategies. We promise to be transparent about what’s working and not working with your current digital marketing investments, so you can make the best decisions for your budget and time. You can rest assured that we base all decison-making in data, meticulously optimizing digital marketing campaigns on your behalf.