Grand Rapids Web Design

Smart, cost-effective digital marketing that helps businesses grow.

Grand Rapids Web Design

Simpler Site helps businesses plan, launch and sustain successful online marketing and digital advertising strategies.

Web Design

Having a modern, updated website is crucial to establishing credibility online. Our web design services are built for people who want a quality site at a reasonable price.

Learn about our Web Design Services.

SEO Services

Increase the traffic to your site through organic search. Our SEO services analyze keyword and competitor trends so your website can rank higher in search engines.

Learn about our SEO Services.

Website Management

Trust us with your website security and ongoing updates. We’ll help you be strategic and take care of everything technical, keeping your site protected and fresh.

Learn about our Website Management.

Trust your online growth to good hands.

We’ve built our business organically – through recommendations, word of mouth and working in partnership with our clients. It’s why our clients stick with us for years.

View web design portfolio.

from our web design CLIENT

“Simpler Site completely transformed the online presence for the brand I manage. They worked diligently to design an incredible website for us that is not only beautiful but extremely user friendly! Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.”


10% of every dollar earned goes to nonprofits in our community.

For us, it’s about more than just earning money. 10% of every dollar earned goes directly back into our community, supporting education, community development, and a healthier planet.

Learn about the values that guide us.

Benefits of Working with Simpler Site


Simpler Site's project management systems keep you informed, not guessing.


Our team excels in delivering results. It’s why our clients stick with us for years.


We do what we say and say what we do. Your success is how we base ours.


Our nimble, driven team helps us keep project costs low and helps our clients meet goals.


Trust our data-centric approach to support cost-effective marketing decisions.

You might be interested in:

How to Manage your WordPress Website after Launch

After you launch your website it's important to make sure that you take care of it so that it keeps working as expected. There are several tasks that are important to stay up on.  We are happy to provide website management on an ongoing basis for clients, and most clients ask us to manage...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Content Management System (CMS) 101

We recently sat down with Meredith Fennema, web design lead, to understand the basics of Content Management Systems. Here's what we found out: Okay, I’m new to this! What is a content management system? A content management system (often referred to as "CMS") is a tool that helps you build a...


What kind of web design does Simpler Site specialize in?

Simpler Site provides affordable, quality web design services that help businesses grow. We have experience building simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Grand Rapids, throughout the Midwest, and across North America.

We’re passionate about strategy and support the growth of our clients in a wide range of industries from manufacturing to professional services to consumer goods. Our commitment is to understand your business’s unique goals and challenges and create a web design that supports your bottom line.

Do you build custom websites?

Yes! We support Grand Rapids businesses with fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand, vision, and needs.

At the beginning of every project we will ask you about your brand identity and your vision for the look and feel of your new website. Do you have certain brand colors or brand fonts that should be used on your web design? Are there elements from other company’s web designs you’d like to resemble on your website? When it comes to functionality, are there certain integrations you need?

We have experience building websites that line up with our client’s vision, and will make sure you’re 100% satisfied with your new web design!

What content management systems (CMS) do you work with?

Simpler Site specializes in WordPress web design. WordPress is our favorite content management system because it is highly customizable and it can easily scale for our customer’s needs.

Simpler Site also has experience managing content and/or building websites in Drupal, Shopify, and Squarespace content management systems. We’re happy to talk more about what content management system is the best fit for your business’s goals.

What is a typical web design budget?

Simpler Site’s web design costs for Grand Rapids businesses are determined based on the number of templates that need to be built, unique functional needs that require additional testing and development, amount of content that needs to be entered, etc. 

Projects are typically quoted with a low and high approximate. The higher approximation is used if website revisions, content, cross-browser testing, or other client-driven changes take longer than anticipated. 

We’d love to provide you a project quote. For context, splash pages typically cost $1,200-$2,000. Informational sites typically cost $2,500-$10,000. More complex sites with highly specific requirements typically cost $10,000+.

What functionality can you add to my web design?

At Simpler Site our goal is always to make our clients lives simple and easy! That means adding functionality to help Grand Rapids small businesses meet their own unique goals.

We have experience extending the funcionality of websites to include items such as:

Woocommerce integration
-Payment gateway integration
-Filter mechanism for store products
-Store/dealer locator
-Resource libraries
-Social media integration
-Contact forms
-Enewsletter signup
-Pop ups
-Age gateways

Have an integration or functional requirement not on this list? We’d love to learn more about your goals and promise 100% transparency in letting you know if we can help you out.

Where are you based? Who will create my web design?

All websites built by Simpler Site are made 100% in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other Grand Rapids and US-based freelancers to bring in the expertise needed to accomplish your project’s goals.