Customized SEO for Business Growth
We create and implement custom SEO strategies to generate site traffic and improve search engine rankings.
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Is your website easily found in Google and other major search engines? Our SEO strategists are readily equipped with the passion, knowledge, and skills needed to improve your site’s rankings. Invest in our SEO team and you’ll get the experience and expertise needed to grow your organic search traffic.
How We Do It
A fully customized SEO approach tailored to your business goals
“I have been working with Simpler over the past couple years focused on our retail business SEO and Data Analytics. They have done a great job explaining this complex subject to me (I’m not tech savvy at all) while also providing a nice roadmap to help improve web traffic to our growing, small business. We have already seen improvements, while also identifying areas that need more attention. I’m thankful for the insight. I would surely refer anyone looking for this expertise to Simpler for the great quality of work.”
Casey Kornoelje
Owner
Keyword Research
Our SEO team evaluates hundreds to thousands of search terms and evaluate various metrics to determine the most valuable keywords for your various webpages. Each website and business is different, and our data-driven approach helps identify the most strategic keywords for your customized SEO plan.
Technical SEO
Before your website can rank highly for your target keywords, it needs to be effectively crawled and indexed by search engines. From XML sitemaps, Core Web Vitals, canonical tags, and internal links our team will audit your site’s overall structure and functionality to ensure an optimal experience for both search engines and your target audience.
On-Page Optimization
At Simpler, we believe in joining effective SEO recommendations with a positive user experience to maximize your site’s performance. From title tags and meta descriptions to H-tags and site heirarchy, we’ll work with you to implement on-page updates that increase both traffic and conversions.
Google Maps & Local Pack SEO
For businesses that have a physical location (such as corporate headquarters, retail stores and restaurants) a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. Our process includes editing your local listings and populating them with search-engine friendly content, as well as reporting on local traffic, reviews and local links.
Content & Link Building
When it comes to building your site’s domain authority, quality content and backlinks are key. Our SEO team creates a content strategy centered on high quality content, then implements outreach campaigns to increase quality backlinks.
In-Depth Reporting
Our job is to communicate value through clear and transparent reporting. You’ll be able to see where you’re ranking for each of your targeted keywords, get breakdowns of search engine traffic, competitive analysis and more. Our SEO reports are 100% proprietary and customized for each client.
“I have been working with Simpler over the past couple years focused on our retail business SEO and Data Analytics. They have done a great job explaining this complex subject to me (I’m not tech savvy at all) while also providing a nice roadmap to help improve web traffic to our growing, small business. We have already seen improvements, while also identifying areas that need more attention. I’m thankful for the insight. I would surely refer anyone looking for this expertise to Simpler for the great quality of work.”
Casey Kornoelje
Owner
Simpler’s SEO Process
Practical, thoughtful, and data-driven
Part 1
SEO Initial Tagging
& Strategy Development
Before starting your campaign, our SEO team will analyze your market to identify the best customized SEO strategy that will generate traffic and improve search engine rankings for your business.
Phase 1 deliverables include:
Top Keyword Identification
- Keyword research: We utilize premium software to identify top tier keywords by user searches with keyword difficulty noted
- On-site SEO tagging Strategy: We recommend where to integrate top keywords into your website and note any recommended structural adjustments
Competitor Analysis
- We evaluate competitor organic search volume with keywords in use
- We conduct a backlink gap analysis with recommendations
- We analyze your key competitors’ content strategy
Technical Site Audit
- We conduct audit to identify technical SEO issues on your website.
Ongoing Roadmap Preparation
- We prepare a recommended strategy for ongoing SEO items to complete.
- These suggested tasks can be completed by you, by us, or a combination.
Part 2
Ongoing SEO
Implementation
Your ongoing customized SEO strategy can be implemented by Simpler, by the client, or in partnership. A typical ongoing partnership cost with Simpler is $500-$2,000 / month.
Phase 2 focuses on improving the four main pillars of SEO:
Crawlability
We will work on different crawlibility issues identified in the technical site audit. Some of the tasks to complete can be simple as updating misspelled links to advance coding techniques to improve core web vitals.
Examples of factors that affect crawlability are a site’s mobile friendliness, a site’s organizational structure, the amount of fresh content, the accessiblity of site maps, and the elimination of any broken links. You can learn more about this in our blog post “The Four Pillars of SEO: Crawlability“
User Engagement
The purpose of user engagement is to ensure users are spending time interacting with your website’s content. Search engines want to ensure they are directing their users to websites where time is spent reading/engaging in the content.
We will provide analytics on how users are interacting with the website. From the analytics, we will identify any areas of improvement from a user engagement perspective.
Content
For content on your website, we will work with you to build a customized content strategy. This will focus on cadence of new content and topics of the new content.
Backlinks
How search engines look to help them rank websites is similar to how credibility is granted in our everyday networks. For us, if someone we trust tells us someone they know is an expert in a skill, we will tend to trust that person is an expert of that skill as well. Search engines work similarly. If a site that the search engine trusts links to your site, you will be deemed more credible. We’ll increase your website’s authority by focusing on strategies to acquire backlinks to your website.
Ready to Learn More?
Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.
“I’m appreciative of the no-nonsense and easy to follow processes that they’ve implemented.”
It’s been great to work with Simpler on numerous websites and the SEO strategies and tactics to make it all work. I’m appreciative of the no-nonsense and easy to follow processes that they’ve implemented to help businesses get their websites up and running.
Roberta King, Owner
Why use Simpler?
Track Record of Success
We use the most up-to-date strategies to help customers find your site in search engines. Search engines are developed by engineers, and here at Simpler we have 15+ years of engineering and data experience. We speak the language of search engines, and will help your site get found.
Quality Execution, Reliable Service
Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.
Simpler Model, Smarter Results
Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
SEO Resources
Learn from our search engine optimization experts about the latest trends and best practices.
Four Pillars of SEO: Backlinks
In our previous blog post about SEO’s four main pillars, we discussed the importance of backlinks for SEO. Having other websites link to your website demonstrates to search engines that your website is trustworthy. Getting other websites to link to your website can be challenging, but...
Four Pillars of SEO: Authority
In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...
SEO Office Hours – December 2021
For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021. Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...
SEO Office Hours – November 2021
For the month of November, we attended and are overviewing in this post English Google SEO office-hours from November 26, 2021. Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...
How Search Engine Optimization Works
Every time someone searches something on a search engine like Google or Bing, the search engine offer up the very best results out of what could be millions (or sometimes billions) of relevant webpages.
When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website, not a competing website. That’s where Simpler comes in. Our job is to ensure search engines understand how your website can be helpful to a specific set of search terms.
Several factors affect a site’s SEO and search position rankings. Some factors relate primarily to content and more specifically the keywords included on a website. Other factors are primarily technical (things like site speed, mobile friendliness, crawlability, etc..).
Simpler’s SEO experts will research and implement a practical, thoughtful, and data-driven SEO strategy aimed at achieving your website’s traffic goals.