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Guides to help you improve your digital strategy, and news from us and our clients.

Four Pillars of SEO: User Engagement

Four Pillars of SEO: User Engagement

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Five Ways to Improve Your WordPress Security

When it comes to website security the last thing you want is to wake up and find out that someone hacked your website. We understand that website security can be a scary subject and that you want to do everything you can to prevent a hack from happening. It's important to know that nothing is...

Four Pillars of SEO: Crawlability

What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability.  When search engines such as Google index the entire internet, they use what is called a crawler.  The crawlers are continuously “crawling” the internet to index information from...

How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with the “why” Define your audience before you start writing. Who are you writing for? You might even...

Five Ways to Make Your Website Faster

When it comes to web design, having a website that loads quickly is one of the most important things that drive engagement and conversion. People don't like having to wait for websites to load and will often abandon the website if they have to wait too long. A speedy website will improve your...

Four Pillars of SEO: Keywords for Relevance

In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about.   The next question you should be asking is “what keywords should I use...

Four Pillars of SEO: Why Relevance Matters to Search Engines

Our first post in this Search Engine Optimization (SEO) series covered an overview of SEO and the 4 pillars of SEO.  The first pillar to dive deeper into is “Relevance”.  When search engines such as Google use their algorithms to rank different sites, they want to ensure they give...

How to Choose the Best Web Hosting Setup for Your New Website

When it's time to launch your new website, you'll need to decide how you'd like to host your site. Selecting the right hosting provider for your website requirements is a key component to a successful, secure website. Hosting options and specifications are extensive and budgets are wide-ranging,...

Your Pocket Guide to Web Design Industry Lingo

As you've probably found out, the web/software/technology space can be filled with complicated, unhelpful jargon. We always try to talk about things simply and uncomplicated as possible, but we may fall into the jargon trap ourselves from time to time. Enter our guide to industry lingo, defining...

Five Questions to Guide your Digital Marketing Strategy

Choosing what to do -- and what not to do -- is at the heart of strategic decision making. It invites us to not only analyze the world for how it is, but also imagine how it could be.  Whether you’re planning your digital marketing investment for the upcoming year, getting ready to launch a...

The Four Pillars of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results.  When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website,...

What Search Engines are People Using to Get to Your Site?

Have you ever wondered what search engine people are using to find your website? I recently looked into the 2020 trends for which search engine is being used the most to find other websites.  Search engines algorithms are slightly different so understanding the trends is important to note for...

Meet Josh Hiemstra, SEO & Data Lead

As Data Lead & Business Development Director what work will you be leading at Simpler Site? My primary focus is to help clients drive more traffic to their website either via Search Engine Optimization (SEO) or Google Analytics. I analyze data and deploy strategies that help clients rank...

Is Your Website Looking Outdated? 7 Warning Signs to Check

How do you know if your website is starting to look outdated? It’s recommended that websites are redesigned approximately every three years, but when you're tight on budget this may be unattainable. If it’s been awhile since you’ve considered a redesign, we've created a list of some of the top...

How to Test Your Website Speed

People like fast websites. I think we all know that feeling. We’re on the search for some important information, click on a website only to have to wait 10-20 seconds for that page to load. Popup windows are everywhere, our browser just keeps circling and circling. And when you’re there all you...

A Guide for Creating Easy to Navigate Websites

I think we all know that when it comes to finding things on websites, NOT all websites are made equal. Some websites are simple, logical, and easy to use. You quickly understand how to find store hours, a phone number to call, or who key staff members are. Great site navigation helps users easily...