If you’re thinking about implementing a Pay Per Click (PPC) campaign as part of your sales and marketing strategy, it’s important to determine if running PPC for your business will ultimately be profitable. We’ve created a spreadsheet calculator to support decision making as you estimate if online...
From nurturing leads to increasing brand awareness, email marketing is an important part to many company's digital strategy. According to Campaign Monitor, small business owners report email...
Attending Google SEO office hours helps us stay on top of search engine trends and strategy implications. For the month of August, we attended and are overviewing in this post English Google...
Several factors affect how much you should budget for your new website. This post breaks down four of the top considerations. Factor 1: How much of your website design project will you do yourself?...
SEO is an ever-changing game, and it is essential to stay up-to-date on the changes and recommendations search engines are making in order to implement a successful SEO strategy. As part of these...
How did your career in marketing prepare you for this role? I began my career advancing good in the nonprofit sector working in the ArtPrize, Grand Rapids Community Foundation, and Council of...
Today we are launching a new SEO blog series to overview what we’re finding out in Google SEO office hours. Refer to the SEO blog series post overview for more information on Google SEO office...
After you launch your website it's important to make sure that you take care of it so that it keeps working as expected. There are several tasks that are important to stay up on. We are happy...
In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also...
We recently sat down with Meredith Fennema, web design lead, to understand the basics of Content Management Systems. Here's what we found out: Okay, I’m new to this! What is a content management...
The 4th of July is coming up fast, and we’re dreaming of fireworks, beaches, and picnic food! In my house there’s an ongoing debate about which picnic food is best (for the record, baked beans has...
This guide demonstrates how to add or edit a WordPress blog post. If you have questions about website maintenance, feel free to email Meredith Fennema, web design lead, at meredith@simplersite.co....
Selecting strategic, engaging imagery elevates the overall look and feel of your new web design and helps your audience stay engaged with your website content. At the beginning of the web design...
In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also...
When it comes to website security the last thing you want is to wake up and find out that someone hacked your website. We understand that website security can be a scary subject and that you want to...
What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability. When search engines such as Google index the entire internet, they use what is...
Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with...
When it comes to web design, having a website that loads quickly is one of the most important things that drive engagement and conversion. People don't like having to wait for websites to load and...
In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your...
Our first post in this Search Engine Optimization (SEO) series covered an overview of SEO and the 4 pillars of SEO. The first pillar to dive deeper into is “Relevance”. When search...
When it's time to launch your new website, you'll need to decide how you'd like to host your site. Selecting the right hosting provider for your website requirements is a key component to a...
As you've probably found out, the web/software/technology space can be filled with complicated, unhelpful jargon. We always try to talk about web design as simply and uncomplicated as possible, but...
Choosing what to do -- and what not to do -- is at the heart of strategic decision making. It invites us to not only analyze the world for how it is, but also imagine how it could be. Whether...
Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results. When your target market is searching Google or Bing (or any...
Have you ever wondered what search engine people are using to find your website? I recently looked into the 2020 trends for which search engine is being used the most to find other websites. ...
As Data Lead & Business Development Director what work will you be leading at Simpler Site? My primary focus is to help clients drive more traffic to their website either via Search Engine...
How do you know if your website design is starting to look outdated? It’s recommended that websites are redesigned approximately every three years, but when you're tight on budget this may be...
People like fast websites. I think we all know that feeling. We’re on the search for some important information, click on a website only to have to wait 10-20 seconds for that page to load. Popup...
When it comes to finding things on websites, NOT all websites are made equal. Some websites are simple, logical, and easy to use. You quickly understand how to find store hours, a phone number to...