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PPC Budget Calculator

PPC Budget Calculator

If you’re thinking about implementing a Pay Per Click (PPC) campaign as part of your sales and marketing strategy, it’s important to determine if running PPC for your business will ultimately be profitable. We’ve created a spreadsheet calculator to support decision making as you estimate if online...

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Google SEO Office Hours

SEO is an ever-changing game, and it is essential to stay up-to-date on the changes and recommendations search engines are making in order to implement a successful SEO strategy. As part of these...

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Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also...

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Content Management System (CMS) 101

We recently sat down with Meredith Fennema, web design lead, to understand the basics of Content Management Systems. Here's what we found out: Okay, I’m new to this! What is a content management...

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Four Pillars of SEO: User Engagement

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also...

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Four Pillars of SEO: Crawlability

What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability.  When search engines such as Google index the entire internet, they use what is...

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How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with...

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How to Test Your Website Speed

People like fast websites. I think we all know that feeling. We’re on the search for some important information, click on a website only to have to wait 10-20 seconds for that page to load. Popup...

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