In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...
When it comes to website security the last thing you want is to wake up and find out that someone hacked your website. We understand that website security can be a scary subject and that you want to do everything you can to prevent a hack from happening. It's important to know that nothing is...
What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability. When search engines such as Google index the entire internet, they use what is called a crawler. The crawlers are continuously “crawling” the internet to index information from...
Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with the “why” Define your audience before you start writing. Who are you writing for? You might even...
When it comes to web design, having a website that loads quickly is one of the most important things that drive engagement and conversion. People don't like having to wait for websites to load and will often abandon the website if they have to wait too long. A speedy website will improve your...
In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about. The next question you should be asking is “what keywords should I use...
Our first post in this Search Engine Optimization (SEO) series covered an overview of SEO and the 4 pillars of SEO. The first pillar to dive deeper into is “Relevance”. When search engines such as Google use their algorithms to rank different sites, they want to ensure they give...
When it's time to launch your new website, you'll need to decide how you'd like to host your site. Selecting the right hosting provider for your website requirements is a key component to a successful, secure website. Hosting options and specifications are extensive and budgets are wide-ranging,...
As you've probably found out, the web/software/technology space can be filled with complicated, unhelpful jargon. We always try to talk about things simply and uncomplicated as possible, but we may fall into the jargon trap ourselves from time to time. Enter our guide to industry lingo, defining...
Choosing what to do -- and what not to do -- is at the heart of strategic decision making. It invites us to not only analyze the world for how it is, but also imagine how it could be. Whether you’re planning your digital marketing investment for the upcoming year, getting ready to launch a...
Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results. When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website,...
Have you ever wondered what search engine people are using to find your website? I recently looked into the 2020 trends for which search engine is being used the most to find other websites. Search engines algorithms are slightly different so understanding the trends is important to note for...
As Data Lead & Business Development Director what work will you be leading at Simpler Site? My primary focus is to help clients drive more traffic to their website either via Search Engine Optimization (SEO) or Google Analytics. I analyze data and deploy strategies that help clients rank...
How do you know if your website is starting to look outdated? It’s recommended that websites are redesigned approximately every three years, but when you're tight on budget this may be unattainable. If it’s been awhile since you’ve considered a redesign, we've created a list of some of the top...
People like fast websites. I think we all know that feeling. We’re on the search for some important information, click on a website only to have to wait 10-20 seconds for that page to load. Popup windows are everywhere, our browser just keeps circling and circling. And when you’re there all you...
I think we all know that when it comes to finding things on websites, NOT all websites are made equal. Some websites are simple, logical, and easy to use. You quickly understand how to find store hours, a phone number to call, or who key staff members are. Great site navigation helps users easily...