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Articles about SEO

Four Pillars of SEO: Authority

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

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Four Pillars of SEO: User Engagement

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also...

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Four Pillars of SEO: Crawlability

What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability.  When search engines such as Google index the entire internet, they use what is...

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