SEO Office Hours – November 2021

For the month of November, we attended and are overviewing in this post English Google SEO office-hours from November 26, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours.

And, as always, if you’re looking to improve your small business’s SEO strategy, we’d be happy to talk. You can contact Josh Hiemstra, SEO & Data Lead, at (616) 822-3706 or josh@simplersite.co.

How do I set up my website page to only show in Google Search for countries US and UK?

You are not able to only focus on specific countries.  If you build a webpage in english, this page will show up for any english speaking user.

If I change images from jpg to WebP format, will this affect my SEO rankings?

There will potentially be a change in the SEO rankings.  One way to avoid this is to use the same image extensions.  In this case you swap out the content but keep the same URLs.

If we had a technical SEO issue that we resolved, how long would it take Google Search to rectify our rankings?

In general, when technical SEO issues are fixed, the SEO rankings get resolved more quickly.  This is in contrast to quality issues, which can take a long period of time for Google Search to change/resolve the rankings.

I have a company name that is similar to a common phrase.  My website previously ranked highly for the common phrase search, however it has suddenly dropped.  Is there a reason for the drop in SEO rankings?

When a company has a Brand name that is a phrase commonly used, it is difficult for Google Search to know if the user is looking for your website or for the commonly used phrase.  If Google Search can recognize when someone is searching for the commonly used phrase, your website would not show up.  

Since Google Search does not take into account star ranking that I put on my own website, what is the best approach for where my customers should leave feedback to help with my SEO rankings?

The best approach is to send customers to third party websites that can review your product or service.

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