The 4th of July is coming up fast, and we’re dreaming of fireworks, beaches, and picnic food! In my house there’s an ongoing debate about which picnic food is best (for the record, baked beans has my heart, my wife is all about the potato salad), and I thought it would be fun to dig into the SEO data to discover what 4th of July picnic foods are top of people’s minds.
The tables below break up the SEO research for some of the favorite picnic foods of the summer into the mains, sides, and dessert.
Main Dish SEO Data
| Keyword | Search Volume / Month | CPC (USD) | SEO Difficulty (0 – 100) |
| chicken wings | 246,000 | $1.41 | 61 |
| hot dogs | 246,000 | $1.21 | 62 |
| pulled pork | 90,500 | $0.99 | 53 |
| burgers | 90,500 | $4.42 | 66 |
| turkey burgers | 49,500 | $0.96 | 53 |
| black bean burger | 40,500 | $0.93 | 54 |
| bbq ribs | 33,100 | $0.87 | 59 |
| brats | 27,100 | $1.39 | 50 |
| grilled portobello mushrooms | 12,100 | $0.00 | 42 |
| beer butt chicken | 5,400 | $0.00 | 48 |
Review the previous SEO blog post about keyword relevance for more information on why search volume, CPC, and SEO difficulty are the SEO variables we focus on. This data is taken from trusted SEO software.
Side Dish SEO Data
| Keyword | Search Volume / Month | CPC (USD) | SEO Difficulty (0 – 100) |
| baked potato | 368,000 | $0.37 | 64 |
| deviled eggs | 368,000 | $0.45 | 62 |
| mac and cheese | 246,000 | $1.51 | 66 |
| pasta salad | 246,000 | $0.75 | 61 |
| potato salad | 246,000 | $0.68 | 62 |
| coleslaw | 165,000 | $0.57 | 62 |
| broccoli salad | 135,000 | $0.36 | 58 |
| spinach artichoke dip | 110,000 | $0.78 | 59 |
| corn on the cob | 90,500 | $1.43 | 54 |
| baked beans | 74,000 | $0.95 | 57 |
| potato chips | 49,500 | $1.12 | 63 |
| grilled vegetables | 27,100 | $0.91 | 51 |
Review the previous SEO blog post about keyword relevance for more information on why search volume, CPC, and SEO difficulty are the SEO variables we focus on. This data is taken from trusted SEO software.
Dessert SEO Data
| Keyword | Search Volume / Month | CPC (USD) | SEO Difficulty (0 – 100) |
| ice cream | 1,830,000 | $1.76 | 79 |
| cupcakes | 301,000 | $1.52 | 76 |
| popsicle | 135,000 | $2.80 | 59 |
| smores | 90,500 | $1.94 | 61 |
| blueberry pie | 60,500 | $0.96 | 58 |
Review the previous SEO blog post about keyword relevance for more information on why search volume, CPC, and SEO difficulty are the SEO variables we focus on. This data is taken from trusted SEO software.
SEO Data Takeaways
Main Dishes
-“Hot Dogs” and “Chicken Wings” have the highest search volume.
-“Burger” has the highest CPC and keyword difficulty.
-We were surprised to see burgers are not searched on the same level as hot dogs and chicken wings.
Side Dishes
-Highest search volume is for “baked potato” and “deviled eggs” .
-Higher volumes may indicate high volume people are looking for receipts for the keyword.
-“Mac and Cheese” has highest CPC and keyword difficulty.
Desserts
-Highest search volume is for “Ice Cream” and is also the highest volume for all the foods
-Desserts have the highest share of high CPC and keyword difficulty when compared to main and side dishes
What It Means
What would this SEO data mean to a business owner? That question would depend on the overall goals of a business. Is the business based on online advertising? Is the business a food truck relying on in-person sales? Depending on the goals of your business, the data would be used to put together an SEO plan to best drive more sales.
