Focus on Data: The Most Loved 4th of July Picnic Food

The 4th of July is coming up fast, and we’re dreaming of fireworks, beaches, and picnic food! In my house there’s an ongoing debate about which picnic food is best (for the record, baked beans has my heart, my wife is all about the potato salad), and I thought it would be fun to dig into the SEO data to discover what 4th of July picnic foods are top of people’s minds.  

The tables below break up the SEO research for some of the favorite picnic foods of the summer into the mains, sides, and dessert.

Main Dish SEO Data

KeywordSearch Volume / MonthCPC (USD)SEO Difficulty (0 – 100)
chicken wings246,000$1.4161
hot dogs246,000$1.2162
pulled pork90,500$0.9953
burgers90,500$4.4266
turkey burgers49,500$0.9653
black bean burger40,500$0.9354
bbq ribs33,100$0.8759
brats27,100$1.3950
grilled portobello mushrooms12,100$0.0042
beer butt chicken5,400$0.0048

Review the previous SEO blog post about keyword relevance for more information on why search volume, CPC, and SEO difficulty are the SEO variables we focus on.  This data is taken from trusted SEO software.

Side Dish SEO Data

KeywordSearch Volume / MonthCPC (USD)SEO Difficulty (0 – 100)
baked potato368,000$0.3764
deviled eggs368,000$0.4562
mac and cheese246,000$1.5166
pasta salad246,000$0.7561
potato salad246,000$0.6862
coleslaw165,000$0.5762
broccoli salad135,000$0.3658
spinach artichoke dip110,000$0.7859
corn on the cob90,500$1.4354
baked beans74,000$0.9557
potato chips49,500$1.1263
grilled vegetables27,100$0.9151

Review the previous SEO blog post about keyword relevance for more information on why search volume, CPC, and SEO difficulty are the SEO variables we focus on.  This data is taken from trusted SEO software.

Dessert SEO Data

KeywordSearch Volume / MonthCPC (USD)SEO Difficulty (0 – 100)
ice cream1,830,000$1.7679
cupcakes301,000$1.5276
popsicle135,000$2.8059
smores90,500$1.9461
blueberry pie60,500$0.9658

Review the previous SEO blog post about keyword relevance for more information on why search volume, CPC, and SEO difficulty are the SEO variables we focus on.  This data is taken from trusted SEO software.

SEO Data Takeaways

Main Dishes

-“Hot Dogs” and “Chicken Wings” have the highest search volume.
-“Burger” has the highest CPC and keyword difficulty.
-We were surprised to see burgers are not searched on the same level as hot dogs and chicken wings.

Side Dishes

-Highest search volume is for “baked potato” and “deviled eggs” .
-Higher volumes may indicate high volume people are looking for receipts for the keyword.
-“Mac and Cheese” has highest CPC and keyword difficulty.

Desserts

-Highest search volume is for “Ice Cream” and is also the highest volume for all the foods
-Desserts have the highest share of high CPC and keyword difficulty when compared to main and side dishes


What It Means

What would this SEO data mean to a business owner?  That question would depend on the overall goals of a business.  Is the business based on online advertising?  Is the business a food truck relying on in-person sales?  Depending on the goals of your business, the data would be used to put together an SEO plan to best drive more sales.

If you are looking for more information on SEO services or looking for help developing a SEO for your business, please reach out to us.  We love helping drive more business for our clients.

You might also be interested in:

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Four Pillars of SEO: User Engagement

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Four Pillars of SEO: Crawlability

What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability.  When search engines such as Google index the entire internet, they use what is called a crawler.  The crawlers are continuously “crawling” the internet to index information from...