The Four Pillars of Search Engine Optimization (SEO)

By Josh Hiemstra

March 26, 2021

Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results. 

When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website, not a competing website. 

Several factors affect a site’s SEO and search position rankings. Some factors relate primarily to content and more specifically the keywords included on a website. Other factors are primarily technical (things like site speed, mobile friendliness, crawlability, etc..).

The figure below shows SEO broken down into the four categories search engines use to rank your site.  We reference the categories as the  4 pillars of SEO.

In future blog posts, we will go into further detail for each of the four pillars. You can read our other Four Pillars of SEO posts: Why Relevance Matters to Search Engines, Keywords for Relevance, Crawlability, User Engagement, and Authority.

Learn more about our SEO services or contact Josh Hiemstra, SEO lead, at (616) 822-3706.

References:

SEO Resource Book – 1
SEO Resource Book – 2

Ready to Connect?

Call: (616) 822-3706
Email: hello@simplersite.co

About Josh Hiemstra

Josh Hiemstra manages SEO and website maintenance, helping clients improve digital presence and drive strategic results. Josh’s background in medical and automotive engineering has honed his ability to thoughtfully analyze complex data and information. Clients appreciate Josh’s commitment to getting the details right. From complex audits to standard maintenance, they trust his results. Josh earned his Bachelor of Science in Engineering from University of Michigan. At the University of Michigan Josh studied user experience and user interfaces. Josh has a Fundamentals of Digital Marketing certificate, an Advanced Google Analytics certificate, and Google Tag Manager certificate and is also certified as a Six Sigma Black Belt.

You might also be interested in…

Four Pillars of SEO: Keywords for Relevance

In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about.   The next question you should be asking is “what keywords should I use...

Four Pillars of SEO: Backlinks

In our previous blog post about SEO’s four main pillars, we discussed the importance of backlinks for SEO.  Having other websites link to your website demonstrates to search engines that your website is trustworthy.  Getting other websites to link to your website can be challenging, but...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

SEO Office Hours – December 2021

For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...

Get your free technical SEO audit

No obligation, just some complementary advice

We've received your request!