The Four Pillars of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results. 

When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website, not a competing website. 

Several factors affect a site’s SEO and search position rankings. Some factors relate primarily to content and more specifically the keywords included on a website. Other factors are primarily technical (things like site speed, mobile friendliness, crawlability, etc..).

The figure below shows SEO broken down into the four categories search engines use to rank your site.  We reference the categories as the  4 pillars of SEO.

In future blog posts, we will go into further detail for each of the four pillars. You can read our other Four Pillars of SEO posts: Why Relevance Matters to Search Engines, Keywords for Relevance, Crawlability, User Engagement, and Authority.

Learn more about our SEO services or contact Josh Hiemstra, SEO lead, at (616) 822-3706.

References:

SEO Resource Book – 1
SEO Resource Book – 2

You might also be interested in:

Four Pillars of SEO: Backlinks

In our previous blog post about SEO’s four main pillars, we discussed the importance of backlinks for SEO.  Having other websites link to your website demonstrates to search engines that your website is trustworthy.  Getting other websites to link to your website can be challenging, but...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

SEO Office Hours – December 2021

For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...