B2B Web Development
Effective web design is crucial to any B2B marketing strategy. We create websites that help nurture a lead from a general inquiry to a specific opportunity to a committed relationship.
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Does your website effectively showcase your brand and drive results? Our web design strategists have the passion, knowledge, and skills needed to build a compelling website that streamlines content and features efficient navigation, ultimately driving B2B results.
What You’ll Get with Our B2B Web Design
A fully custom web design approach tailored to your business goals
“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”
Jahaun McKinley
President
100% Custom B2B Website
We create fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand and built for your customer’s needs.
Scalable B2B Website
Our design team ensures your B2B website design is easily scalable so that you can integrate more functionality and content down the road with no issues. For instance, you may add new services, personnel or expand locations. We build our websites using the WordPress CMS so that as your business grows your website can grow with you. Plus, WordPress makes it simple for a non-technical person to make content updates.
Speedy B2B Website
Website load time is critical, not only for usability but also from a SEO standpoint. At Simpler, we understand that the cornerstone of an effective B2B website design is page speed. We develop with core web vitals in mind, making sure that your website is ready to perform optimally at launch.
Responsive B2B Website
Our web design team makes sure that your website looks great across all device sizes. A responsive website design adjusts according to the screen size your visitor is using. That means whether they are on a mobile phone, tablet, or desktop computer, your site will maintain a look that is clean, intuitive and easy to read.
“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”
Jahaun McKinley
President
Ready to Learn More?
Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.
Simpler’s Web Design Process
Our thoughtfully-honed process makes sure your website achieves your goals, and launches in the most timely and cost-effective way.
You can rest assured, thanks to our proven process.
We go above and beyond, exceeding expectations every time. Our clients appreciate the experience from start to finish.
Phase 1: Strategy & Architecture
- Brand assessment and messaging review
- Audience assessment
- Stakeholder interview(s)
- Design and functionality requirements clarifications/finalization
- Overall content/page organization and site structure
- Identify primary and secondary navigation
- Identify common elements and functionality for all pages, including header and footer content
- Content strategy for key pages
- Identify GA4 goals to setup
Phase 2: Design & Development
- Copywriting & content signoff
- Establish homepage design that will guide the look and feel of website
- Style guide
- Design V1 of all webpage templates
- Develop website to spec including all functionality requirements
Phase 3: Refinement
- Build website V2
- Functionality testing and refinement
- Optimize for search engines, security and speed
- Collaborate to establish ongoing maintenance plan
- In-depth browser & device testing, quality assurance
- Digital strategy add-on items as needed
Phase 4: Testing, Launch & Training
- Final revisions and testing
- Support launch
- DNS adjustments
- Set up integrations with Google Search Console, Google Tag Manager, and Google Analytics
- Submit sitemap to Google
- Training to update key website content areas
- Provide website documentation
“Simpler completely transformed the online presence for the brand I manage”
Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.
Kara Kuntz, Marketing Director
B2B Web Design Resources
Learn from our web design experts about the latest trends and best practices.
Inbound Marketing: The Ultimate Guide for B2B Businesses
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves...
How to Create an Intuitive Checkout Process That Converts
The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...
Using Data and Analytics to Inform B2B Web Design Decisions
A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. Data and analytics can be used to inform all sorts of decisions, from...
Key Benefits of Custom Website Design
As you plan your web design project, a key question you need to answer is whether your business can get by with a template-based website or if a fully custom website is a better fit for your project needs. Template-based websites (such as those built on Wix, Squarespace, or with...
Why use Simpler?
Track Record of Success
We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.
Quality Execution, Reliable Service
Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.
Simpler Model, Smarter Results
Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
B2B Web Development FAQ’s
What is a typical B2B web development budget?
Simpler’s web design project budgets are determined based on the number of templates that need to be built, unique functional needs that require additional testing and development, amount of content that needs to be entered, etc.
We’ve designed simple sites, complex sites, custom sites, e-commerce sites, pretty much any kind of site you can imagine. Traditionally, if you’re looking for an informational sites that should cost you <$15K and if you’re looking for a more complex site with highly specific functionality, it’s likely to be >$15K. We’re extremely transparent with our proposals and walk you through every step before you actually sign off on anything.
What features will you add to my B2B web design?
Our team has worked on a range of B2B websites and has extensive experience developing the unique functionality needed for B2B strategies. This includes items like GDRP/CCPA compliance, store/dealer locators, filterable product catalogs, extensive resource libraries and more.
Where are you based? Who will create our B2B website?
All websites built by Simpler are made in the USA. Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
Learn more about Simpler’s Model
How will you drive B2B website results?
In the strategy phase of each project, we establish key conversion goals custom to your business objectives and target audience. Then, each decision throughout your web design and development process will be centered on achieving these goals.
With all our web design projects we implement best web design practices to reflect design trends. We organize content intuitively so your website’s users can quickly connect with the information they’re seeking.
At the end of each project we set up conversion tracking in Google Analytics to help you understand how customers are using your site and support in-depth data tracking and decisonmaking.
What content management systems (CMS) do you use?
WordPress is our primary content management system because it is fully customizable and its functionality can easily scale for our customer’s needs. With WordPress, your website will be 100% custom to you and owned by you. Plus, WordPress powers 65.2% of all websites that use a CMS worldwide (comparatively, Shopify and Wix power 5.5% and 3.7% of websites respectively). Simpler Site specializes in WordPress web design because we know that as your business grows, your website can grow with you. With a broad developer base and continuous platform updates, WordPress can be trusted to be maintained for the long haul.
We’ve prepared an overview of Content Management Systems in this blog post. We’re happy to talk more about what content management system is the best fit for your business’s goals.
What kind of web design does Simpler Site specialize in?
Simpler provides reliable, quality web design services that help businesses grow. We have experience building simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America.
We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods. Our commitment is to understand your business’s unique goals and challenges and create a web design that supports your bottom line.