eCommerce Website Redesign
Our eCommerce web design services help increase eCommerce sales and conversion rates.
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Are you looking to increase your eCommerce sales and conversion rates? Our web design strategists have the passion, knowledge, and skills needed to build a compelling eCommerce website that is user-friendly, engaging, and persuasive. With our help, you can increase your sales, boost your profits, and grow your business.
eCommerce Website Design Service Highlights
A fully custom web design approach tailored to increase sales and conversion rates
“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”
Jahaun McKinley
President
100% Custom eCommerce Website
We create fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand and built for your customer’s needs.
Scalable Website
Our design team ensures your manufacturing website design is easily scalable so that you can integrate more functionality and content down the road with no issues. For instance, you may add new products, resources or expand locations. We build our eCommerce websites using a highly scalable WordPress and WooCommerce setup. As your business grows, you can add more products, features, and functionality to your WooCommerce store.
Speedy Website
Customers have short attention spans and are easily frustrated by slow-loading websites. If your website takes too long to load, customers are likely to abandon it and go to a competitor’s website. Website load time is also critical from a SEO standpoint. At Simpler, we develop with core web vitals in mind, making sure that your eCommerce website is ready to perform optimally at launch.
Responsive Website
In the third quarter of 2022, smartphones accounted for 71 percent of retail site visits in the United States and generated 61 percent of online shopping orders. Desktop computers generated only 27 percent of retail website traffic, but represented 37 percent of all purchases (source: Statista). It is vital that your eCommerce website features responsive design, and our web design team makes sure that your website looks great across all device sizes.
“Simpler is amazing! Well informed, flexible and definitely timely. If I need another site built they will get the call. If my friends need work, they will get the reference. Just an overall amazing experience.”
Jahaun McKinley
President
Ready to Learn More?
Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.
Simpler’s Web Design Process
Our thoughtfully-honed process makes sure your website achieves your goals, and launches in the most timely and cost-effective way.
You can rest assured, thanks to our proven process.
We go above and beyond, exceeding expectations every time. Our clients appreciate the experience from start to finish.
Phase 1: Strategy & Architecture
- Brand assessment and messaging review
- Audience assessment
- Stakeholder interview(s)
- Design and functionality requirements clarifications/finalization
- Overall content/page organization and site structure
- Identify primary and secondary navigation
- Identify common elements and functionality for all pages, including header and footer content
- Content strategy for key pages
- Identify GA4 goals to setup
Phase 2: Design & Development
- Copywriting & content signoff
- Establish homepage design that will guide the look and feel of website
- Style guide
- Design V1 of all webpage templates
- Develop website to spec including all functionality requirements
Phase 3: Refinement
- Build website V2
- Functionality testing and refinement
- Optimize for search engines, security and speed
- Collaborate to establish ongoing maintenance plan
- In-depth browser & device testing, quality assurance
- Digital strategy add-on items as needed
Phase 4: Testing, Launch & Training
- Final revisions and testing
- Support launch
- DNS adjustments
- Set up integrations with Google Search Console, Google Tag Manager, and Google Analytics
- Submit sitemap to Google
- Training to update key website content areas
- Provide website documentation
“Simpler completely transformed the online presence for the brand I manage”
Our site now converts more visitors into customers and we are constantly receiving compliments on how great it looks. Simpler Site is knowledgeable, professional, extremely responsive, and worked quickly to give us a better site than we could have even imagined.
Kara Kuntz, Marketing Director
eCommerce Web Design Resources
Learn from our web design experts about the latest trends and best practices.
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How to Create an Intuitive Checkout Process That Converts
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Using Data and Analytics to Inform B2B Web Design Decisions
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Key Benefits of Custom Website Design
As you plan your web design project, a key question you need to answer is whether your business can get by with a template-based website or if a fully custom website is a better fit for your project needs. Template-based websites (such as those built on Wix, Squarespace, or with...
Why use Simpler?
Track Record of Success
We’ve built simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America. We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods.
Quality Execution, Reliable Service
Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.
Simpler Model, Smarter Results
Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
eCommerce Web Design FAQ’s
What is a typical eCommerce web design budget?
What features will you add as part of my eCommerce web design?
Responsive design: Your website should be designed to look good and function properly on all devices, including desktops, laptops, tablets, and smartphones.
Easy navigation: Your website should be easy to navigate, with clear and concise menus and labels.
Search functionality: Your website should have a powerful search function that allows customers to easily find the products they are looking for.
Product images: Your product images should be high-quality and clear, and they should accurately represent the products that you are selling.
Product descriptions: Your product descriptions should be clear, concise, and informative. They should highlight the features and benefits of your products, and they should persuade customers to buy.
Shopping cart: Your shopping cart should be easy to use and secure. It should allow customers to easily add and remove items, and it should provide them with a clear view of their total order amount.
Checkout process: Your checkout process should be simple and straightforward. It should allow customers to quickly and easily complete their purchase.
Payment options: Your website should accept a variety of payment methods, such as credit cards, debit cards, and PayPal.
Customer support: Your website should have a clear and easy-to-use customer support system. This will allow customers to get help if they have any problems with your website or with their orders.
By considering these features as part of your ecommerce website redesign, you can create a site that is user-friendly, secure, and effective.
Tell me about your web design team!
All websites built by Simpler are made in the USA. Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
Learn more about Simpler’s Model
How will you optimize conversions as part of my eCommerce website redesign?
There are many ways we help optimize conversion rates as part of an ecommerce website redesign process. Some of the most effective methods include:
A/B testing different design elements. A/B testing is a great way to see what works and what doesn’t when it comes to your website’s design. We can test different elements, such as the layout, the color scheme, and the call to action buttons, to see which ones have the biggest impact on your conversion rates.
Personalizing the shopping experience. Customers are more likely to convert if they feel like they are being treated like individuals. We can personalize the shopping experience by using customer data to recommend products, offer discounts, and send personalized emails.
Making it easy to shop. We make sure that the checkout process is as easy and straightforward as possible. Customers must be able to find the information they need quickly and easily, and they should be able to pay for their purchases with a variety of methods.
Providing excellent customer service. Customers who have a positive experience with your customer service team are more likely to convert. We set your website up to make customer service as seamless integrated into your business operations as possible.
Building trust and credibility. Customers are more likely to convert if they trust your business. You can build trust and credibility by using high-quality images and videos, providing clear and concise product descriptions, and offering a secure shopping environment.
What content management systems (CMS) do you use?
WordPress is our primary content management system because it is fully customizable and its functionality can easily scale for our customer’s needs. With WordPress, your website will be 100% custom to you and owned by you. Plus, WordPress powers 65.2% of all websites that use a CMS worldwide (comparatively, Shopify and Wix power 5.5% and 3.7% of websites respectively). Simpler Site specializes in WordPress web design because we know that as your business grows, your website can grow with you. With a broad developer base and continuous platform updates, WordPress can be trusted to be maintained for the long haul.
For eCommere websites, we integrate WordPress with WooCommerce to power the shopping functionality of your website. WooCommerce is a popular open-source ecommerce platform that is built on WordPress. It is a good idea for an ecommerce business because it is:
- Free and open source: WooCommerce is free to use and is open source, which means that it is customizable and can be extended with plugins.
- Easy to use: WooCommerce is easy to use, even for beginners. The platform has a user-friendly interface and there are plenty of tutorials and resources available online.
- Scalable: WooCommerce is scalable, which means that it can grow with your business. As your business grows, you can add more products, features, and functionality to your WooCommerce store.
- Secure: WooCommerce is secure, which is important for any ecommerce business. The platform has a number of security features that help to protect your store from fraud and security threats.
- Reliable: WooCommerce is a reliable platform that is backed by a large community of developers and users. This means that there is always help available if you need it.
What kind of web design does Simpler Site specialize in?
Simpler provides reliable, quality web design services that help businesses grow. We have experience building simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Michigan, throughout the Midwest, and across North America.
We’re passionate about strategy and support the growth of our clients in a wide range of industries — from manufacturing to professional services to consumer goods. Our commitment is to understand your business’s unique goals and challenges and create a web design that supports your bottom line.