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Michigan-based and nationally grown, Simpler provides digital marketing services designed to engage audiences, build brands and drive success.

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Digital Strategy Resources

Learn from our digital strategy experts about the latest trends and best practices.

The Ultimate Guide to UX Design for Biotech Websites

Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...

Inbound Marketing: The Ultimate Guide for B2B Businesses

Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves...

How to Create an Intuitive Checkout Process That Converts

The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...

Using Data and Analytics to Inform B2B Web Design Decisions

A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers.  Data and analytics can be used to inform all sorts of decisions, from...