Meet Meredith Fennema, President & Web Lead

By Meredith Fennema

August 3, 2021

How did your career in marketing prepare you for this role?

I began my career advancing good in the nonprofit sector working in the ArtPrize, Grand Rapids Community Foundation, and Council of Michigan Foundations marketing departments. This helped me hone my strategic communications, digital marketing, and media relations skills. 

What led you to launch Simpler Site?

I’ve always had an entrepreneurial spirit and love taking on a good challenge. Back in my marketing days I began tinkering with a startup idea that required software development, so I decided to dive into the world of all things WordPress! That startup ran into hurdles, but my love for combining marketing and code emerged—and so did Simpler Site!

What is your role at Simpler Site?

At Simpler Site my primary role is to determine how we can provide the best value for our clients through digital communications. I serve as the web lead, and am the point person for all web design and website management projects. I love staying up to date on design trends, and enjoy doing my best to help clients shine online!

Who inspires you?

From a business perspective, I start every day reading Seth’s Blog. I appreciate Seth’s generous approach to putting excellent work out into the world. On a personal note, I’m inspired by people who challenge the status quo to pursue creative, free lives. I’m thankful for the leading ladies who’ve paved the way for future generations of women to find more freedom in choosing their own paths.

What are your favorite books?

-Lean Startup by Eric Ries
-Feminist Fight Club by Jessica Bennett
-Consider the Lobster and Other Essays by David Foster Wallace

What are your favorite podcasts?

-The Daily
-Design Better
-Freelance to Founder
-Science Vs
-TED Talks Daily

Favorite client questions?

-I’m running into a challenge with my business. How can my website help?
-How can my website drive business results?

When you’re not working, what do you most enjoy doing?

Backpacking (I’ve walked almost the entirety of Oregon and Washington on the Pacific Crest Trail), vegetable gardening, mountain biking, having movie nights with Grandpa. I’ve been honing my risotto making skills—brussel sprout risotto is my current favorite! I love enjoying a beer by the river at Citybuilt Brewing. And, channeling some inner zen through the ukelele has been this year’s hobby of choice.

Ready to Connect?

Call: (616) 822-3706

About Meredith Fennema

Meredith manages web design and digital strategy services for Simpler Site. Clients across the country appreciate Meredith’s commitment to growth, generosity and kindness, alongside Simpler’s practical, make-it-happen approach. Meredith studied Human Centered Design at Kendall College of Art and Design, earned her Foundations in Design Thinking and Designing Strategy certificates from IDEO U, and has a Bachelor’s Degree in Business Communications and Political Science from Calvin University. In business and in life, Meredith believes in the power of embracing the unknown. Outside work she practices this while mountain biking, backpacking, cooking, and vegetable gardening.

You might also be interested in…

Four Pillars of SEO: Keywords for Relevance

In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about.   The next question you should be asking is “what keywords should I use...

Four Pillars of SEO: Backlinks

In our previous blog post about SEO’s four main pillars, we discussed the importance of backlinks for SEO.  Having other websites link to your website demonstrates to search engines that your website is trustworthy.  Getting other websites to link to your website can be challenging, but...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

SEO Office Hours – December 2021

For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...

Get actionable marketing insights that will help you grow your business.

Sign up to receive free monthly resources.

Thanks for signing up!