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Have you ever visited a website that was so confusing and difficult to use, you gave up and left? Or maybe you've been to a website that was so full of technical jargon, you had no idea what they were talking about? If so, you're not alone. Millions of people experience this every day. And it's a...
Inbound marketing is a business methodology that attracts customers by creating valuable content and experiences tailored to them. Unlike outbound marketing, which interrupts your audience with content they don't always want, inbound marketing forms connections they are looking for and solves...
The checkout process is the final step in the customer journey, and it can make or break a sale. In this blog post, we'll share some best practices for ecommerce checkout processes to help you improve your online store's current setup or plan future improvements. We'll cover topics including: Why...
A study by McKinsey & Company found that companies that effectively use analytics in service of marketing and sales performance are 1.5 times more likely to achieve above-average growth rates than their peers. Data and analytics can be used to inform all sorts of decisions, from...