Brand Identity & Website Launch
Better Bevel approached us in the initial stages of launching their brand. They asked us to support to create a look and feel for their direct to consumer brand identity. They also asked us to secure product photography, which included studio and environmental images. We built the eCommerce site using Shopify and a fully-custom website design.
For this project it was a treat to work with Studio DVDP on imagery for the site, and Gigi LLC on logo design.
As a direct to consumer eCommerce website, through our web design and development strategy we paid special attention to:
Simplicity: Our design was clear, clean, and simple—and made sure to keep the focus on the sale.
Branding: We aimed to build trust with consumers by spending time building the story of the brand.
Navigation: It was important to get in the minds of the consumer to create a site that was easy to use, clear to navigate, and provided a straightforward cart experience.
High-quality imagery: Images increase conversions. In order to get people to buy products they had never seen or touched from the website, it was important to use high quality images to demonstrate the product they’re purchasing.
Conversion tracking: We integrated analytics, search console, and ad tracking to support Better Bevel’s broader digital strategy.
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