Website Design

Quality websites at reasonable prices

Simpler Site simplifies the frustrating, time-consuming, and tedious process of creating and updating websites.

With every project, we keep our clients’ goals at the center.

Whether you’re launching your first site or redesigning the one you already have, our focus is to help you achieve your unique goals. That’s because we judge our success by our customers’ success.

Maybe you want to grow your customer base. Or, perhaps you want to streamline customer service or operations. We know every business is different, so at the outset of every project, we make sure to understand what success looks like for you. We promise we won’t try to sell you on things you don’t need — and we’re tenacious about delivering websites that help businesses succeed.

Our web design services will help your business set a good impression, serve customers, build brand trust, and stand apart from your competitors.

View our web design portfolio.

Or, are you looking for ongoing website management?


“Meredith is awesome to work with! She’s very responsive and quick to make any changes you want for your website. I would highly recommend working with her. She’s helped us transform two of our business websites and they’ve never looked better! Five stars!”

– Kayla VerWoert, Everett’s Landscape

Agency-level prices are steeper than most small businesses want to pay. We try to be more reasonable.

Our pricing is built with the small business in mind. For reference, projects typically range from $2,500-$10,000, dependent on what you’re looking for, and how much you want to do on your own.

We have started other small businesses ourselves and remember asking questions like “What’s the difference between Squarespace and WordPress?” and “Do I need a website designer or website developer, or both?” and “How do I determine a budget for my project?”

We believe in the power of paying it forward and helping other small businesses succeed. We’d love the opportunity to hear about your project and point you in the right direction, whether that’s with us or somewhere else.

Set up time to talk.

Benefits of Working with Simpler Site


Simpler Site's project management systems keep you informed, not guessing.


Our team excels in delivering results. It’s why our clients stick with us for years.


We do what we say and say what we do. Your success is how we base ours.


Our nimble, driven team helps us keep project costs low and helps our clients meet goals.


Trust our data-centric approach to support cost-effective marketing decisions.

Sit back and relax, thanks to our simple process.

We know you have a lot going on. Our web design process is efficient, strategic, and we promise to respect your time.

Our project management systems keep you informed, not guessing. We respond to calls and emails in a timely fashion. We have agendas for our meetings. And, our clear timelines and scopes of work mean we’ll complete your project on time and in budget.

View our typical web design process.

You might be interested in:

Content Management System (CMS) 101

We recently sat down with Meredith Fennema, web design lead, to understand the basics of Content Management Systems. Here's what we found out: Okay, I’m new to this! What is a content management system? A content management system (often referred to as "CMS") is a tool that helps you build a...

How to Choose Imagery for Your New Website

Selecting strategic, engaging imagery elevates the overall look and feel of your new web design and helps your audience stay engaged with your website content. At the beginning of the web design process it can be difficult to determine what images to use. Here’s a guide to help you select the best...

How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with the “why” Define your audience before you start writing. Who are you writing for? You might even...


What kind of website design does Simpler Site specialize in?

Simpler Site provides affordable, quality website design services that help businesses grow. We have experience building simple, informational websites and extensive wholesale/retail ecommerce websites for businesses in Grand Rapids, throughout the Midwest, and across North America.

We’re passionate about strategy and support the growth of our clients in a wide range of industries from manufacturing to professional services to consumer goods. Our commitment is to understand your business’s unique goals and challenges and create a web design that supports your bottom line.

Do you build custom websites?

Yes! We support Grand Rapids businesses with fully custom websites, built specifically for your business’s goals. This means that the design and functionality are completely tailored for your company’s brand, vision, and needs.

At the beginning of every project we will ask you about your brand identity and your vision for the look and feel of your new website. Do you have certain brand colors or brand fonts that should be used on your website design? Are there elements from other company’s website designs you’d like to resemble on your website? When it comes to functionality, are there certain integrations you need?

We have experience building websites that line up with our client’s vision, and will make sure you’re 100% satisfied with your new website design!

What content management systems (CMS) do you work with?

Simpler Site specializes in WordPress website design. WordPress is our favorite content management system because it is highly customizable and it can easily scale for our customer’s needs.

Simpler Site also has experience managing content and/or building websites in Drupal, Shopify, and Squarespace content management systems. We’re happy to talk more about what content management system is the best fit for your business’s goals.

What is a typical website design budget?

Simpler Site’s website design costs are determined based on the number of templates that need to be built, unique functional needs that require additional testing and development, amount of content that needs to be entered, etc. 

Projects are typically quoted with a low and high approximate. The higher approximation is used if website revisions, content, cross-browser testing, or other client-driven changes take longer than anticipated. 

We’d love to provide you a project quote. For context, splash pages typically cost $1,200-$2,000. Informational sites typically cost $2,500-$10,000. More complex sites with highly specific requirements typically cost $10,000+.

What functionality can you add to my website design?

At Simpler Site our goal is always to make our clients lives simple and easy! That means adding functionality to help Grand Rapids small businesses meet their own unique goals.

We have experience extending the funcionality of websites to include items such as:

Woocommerce integration
-Payment gateway integration
-Filter mechanism for store products
-Store/dealer locator
-Resource libraries
-Social media integration
-Contact forms
-Enewsletter signup
-Pop ups
-Age gateways

Have an integration or functional requirement not on this list? We’d love to learn more about your goals and promise 100% transparency in letting you know if we can help you out.

Where are you based? Who will create my website design?

All websites built by Simpler Site are made 100% in the USA. Our core team, Meredith Fennema and Josh Hiemstra, live and work in Grand Rapids, Michigan. We also partner with other Grand Rapids and US-based freelancers to bring in the expertise needed to accomplish your project’s goals.