B2B Inbound Marketing
Our inbound marketing services help B2B companies attract, convert, and close customers.
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Does your digital strategy effectively showcase your brand and build trust with prospective customers? Our digital strategists have the passion, knowledge, and skills needed to build a compelling inbound marketing strategy that drives B2B results.
B2B Digital Strategy Service Highlights
Grow your website traffic, gain qualified leads, increase conversion rates, and drive sales
“We’ve worked with Simpler on a few social and digital marketing projects and with each they have risen to the challenge and done excellent work. We sincerely appreciated the quality of work, responsiveness and creative solutions for directly communicating complicated topics to our audiences.”
Heather Gill Fox
Strategic Communications Manager
This involves creating and distributing valuable content that is relevant to your target audience. This content can be in the form of blog posts, articles, infographics, videos, or even e-books.
Search Engine Optimization (SEO)
This involves optimizing your website and content so that it ranks higher in search engine results pages (SERPs). When your website ranks higher in SERPs, you’ll get more website traffic from people who are searching for products or services like yours.
Pay-per-click (PPC) Advertising
This involves paying a fee each time someone clicks on one of your ads. PPC ads can be displayed on search engine results pages, social media platforms, and other websites.
This involves collecting email addresses from your website visitors and subscribers and then sending them regular email newsletters. Email marketing is a great way to stay in touch with your target audience and promote your products or services.
Social Media Marketing
This involves creating and sharing content on social media platforms like LinkedIn, Twitter, and Facebook. Social media marketing is a great way to connect with your target audience, build relationships, and promote your products or services.
Heather Gill Fox
Strategic Communications Manager
Looking for Inbound Marketing Support?
Let’s talk about your project — give us a call at (616) 822-3706 or set up a meeting.
B2B Digital Marketing FAQ’s
What are the benefits of digital marketing for B2B companies?
In a recent study, it was found that 84% of B2B buyers say that they are more likely to do business with a company that they have a relationship with. And 90% of B2B buyers say that they are more likely to trust a company that they have a relationship with.
Digital marketing can help you reach a wider audience. By using a variety of digital marketing channels, you can reach multiple decision makers within a prospective company, all over the world, 24 hours a day, ultimately increasing your chances of closing a deal.
Digital marketing helps build relationships with prospective customers. Digital marketing allows you to interact with your customers in a more personal way than traditional marketing methods. You can provide prospective customers with valuable content, engage with them on social media, and respond to their questions and comments. Digital marketing can also help build trust and credibility with prospective customers by being transparent about your company’s practices and by providing accurate and up-to-date information.
Digital marketing can help you generate leads and sales. Digital marketing can help you generate leads and sales by providing you with a way to connect with potential customers and showcase your products or services.
Digital marketing is easy to measure. You can track results to quickly see what’s working and what’s not, and adjust accordingly. There are many ways to measure the success of your digital marketing strategy, including metrics like website traffic, leads, sales, and ROI.
How should content marketing be integrated into my B2B digital strategy?
Creating and distributing high-quality content that is relevant to the decision makers you want to reach is a great way to get their attention and start a conversation. This content can take many forms, such as blog posts, white papers, infographics, and videos.
To make sure your content strategy gains search engine rankings, start with keyword research. The first step to any successful SEO strategy is to do your keyword research. This means identifying the keywords that your target audience is using to search for information online. You can use keyword research tools like Google Keyword Planner to help you find the right keywords for your business.
When adding content to your website, optimize for search engines. Once you know which keywords you want to target, you need to optimize your website for those keywords. This includes things like using the right keywords in your website’s title tags, meta descriptions, and header tags. You also need to make sure your website is easy to navigate and that your content is relevant and high-quality. When creating content, it is important to focus on the needs of the customer and to make sure that the content is well-designed and visually appealing. Use plain language that is easy to understand, and share examples and case studies to illustrate your points.
Build backlinks to your website and position yourself as a thought leader. Backlinks are links from other websites to your website. They are an important part of SEO because they help to improve your website’s ranking in search engine results pages (SERPs). You can build backlinks by guest blogging, participating in forums and directories, and promoting your website on social media. With an SEO backlink outreach campaign, you can get your story in front of the right people and position yourself as a thought leader in your industry.
Track your results. It’s important to track your SEO results so you can see what’s working and what’s not. This will help you make necessary adjustments to your strategy and improve your results over time. You can use SEO tools like Google Analytics to track your website’s traffic and ranking.
How should social media be used in my B2B digital marketing strategy?
Social media is a great way to connect with potential customers and build long-term relationships. By sharing relevant content, engaging with comments and questions, and participating in industry conversations, you can position yourself as a thought leader and build trust with potential customers.
Knowing that B2B sales are often a long and complex process, social media is a great way to connect with people who are interested in your products or services, even if they’re not ready to buy right away.
Start by defining your goals. What do you want to achieve with your social media marketing? Do you want to increase brand awareness, generate leads, or drive sales? Once you know your goals, you can tailor your social media strategy accordingly.
Choose the right platforms. Not all social media platforms are created equal. Some platforms, like LinkedIn, are better suited for B2B marketing than others. We recommend running a social media audit to identify which platforms your target audience is using and focus your efforts on those platforms.
Create high-quality content. Your social media content should be relevant, interesting, and engaging. It should also be consistent with your brand voice and image. In your social media strategy, break down complex information into smaller, more manageable chunks, and be sure to use visuals to help explain complex concepts.
Be social. Social media is all about engagement. Respond to comments and questions, participate in conversations, and share other people’s content. The more social you are, the more likely people are to engage with you and your brand.
Track your results. It’s important to track your social media results so you can see what’s working and what’s not. This will help you make necessary adjustments to your strategy and improve your results over time.
How can PPC support my digital marketing efforts?
Set clear goals. What do you want to achieve with your PPC campaigns? Do you want to generate leads, drive sales, or increase brand awareness? Once you know your goals, you can tailor your campaigns accordingly.
Choose the right keywords. The keywords you choose will have a big impact on the success of your campaigns. Make sure to choose keywords that are relevant to your business and that your target audience is actually searching for.
Write effective ad copy. Your ad copy is what will convince people to click on your ads. Make sure to write clear, concise, and persuasive ad copy that highlights the benefits of your products or services.
Set a budget and track your results. It’s important to set a budget for your PPC campaigns so that you don’t overspend. You should also track your results so that you can see what’s working and what’s not. This will help you make necessary adjustments to your campaigns and improve your results over time.
What are some of the benefits of working with a digital strategy agency?
There are many benefits to working with a digital strategy agency, including:
- Access to expertise: Digital strategy agencies have access to a wide range of expertise in digital marketing, which can save you time and money.
- A fresh perspective: Digital strategy agencies can bring a fresh perspective to your business and help you identify new opportunities.
- A proven track record: Digital strategy agencies have a proven track record of success, which can give you confidence in their ability to help you achieve your goals.
What are some of the challenges of digital marketing?
Some of the challenges of digital marketing include:
- The ever-changing landscape: The digital marketing landscape is constantly changing, so it can be difficult to keep up with the latest trends.
- The need for specialized skills: Digital marketing requires a variety of specialized skills, such as content creation, social media marketing, and SEO.
- The need for a budget: Digital marketing can be expensive, especially if you want to use paid advertising.
How much does it cost to create a digital marketing strategy?
The cost of creating a digital marketing strategy varies depending on the size and complexity of your business, as well as the scope of the strategy. However, even if you have a small budget, you can still create an effective digital marketing strategy.
How long does it take to create a digital marketing strategy?
The time it takes to create a digital marketing strategy varies depending on the size and complexity of your business, as well as the scope of the strategy. However, most digital marketing strategies can be created in a few weeks or months.
B2B Digital Strategy Resources
Learn from our digital strategy experts about the latest trends and best practices.
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PPC Budget Calculator
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Our B2B Inbound Marketing Services
Michigan-based and nationally grown, Simpler provides digital marketing services designed to engage audiences, build brands and drive success.
WordPress Website Design
Effective web design is crucial to any marketing strategy. We create fully custom websites that clearly communicate your message and convert visitors into customers.
Simpler develops and implements practical, affordable strategies that generate traffic and improve search engine rankings.
Simpler’s Pay-Per-Click team creates robust paid search strategies that efficiently drive leads and sales for your business.
Social Media Management
We provide an organized, data-driven social media approach with a focus on capturing the essence of your brand.
Why use Simpler?
Track Record of Success
We use the most up-to-date strategies to help customers find your site in search engines. Search engines are developed by engineers, and here at Simpler we have 15+ years of engineering and data experience. We speak the language of search engines, and will help your site get found.
Quality Execution, Reliable Service
Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.
Simpler Model, Smarter Results
Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.