Grand Rapids SEO Services
Looking for a local partner for your SEO project? We’ll help your website get found at the top of Google searches.
Schedule a Free Consultation
Our SEO strategists are readily equipped with the passion, knowledge, and skillset needed to carry your website on an upward trajectory through Google and other major search engines. Invest in our SEO team and you’ll get the experience and expertise needed to bring qualified users to your business.
How We Do It
Our team is based in Grand Rapids, MI, which allows us to tailor your fully custom SEO approach for the Grand Rapids market.
“I have been working with Simpler over the past couple years focused on our retail business SEO and Data Analytics. They have done a great job explaining this complex subject to me (I’m not tech savvy at all) while also providing a nice roadmap to help improve web traffic to our growing, small business. We have already seen improvements, while also identifying areas that need more attention. I’m thankful for the insight. I would surely refer anyone looking for this expertise to Simpler for the great quality of work.”
Casey Kornoelje
Owner
Keyword Research
Our SEO team will gather thousands of different keywords and pull a number of metrics to determine a keyword’s potential value. These include search volume, CPC (cost per click), and other different variables in order to determine how valuable these keywords are for different pages on your website. We subscribe to a premium software service to conduct best-in-class keyword research.
Technical SEO
Before your site can rank in position 1 for your target keywords, it needs to be effectively crawled and indexed by search engines. From XML sitemaps to Core Web Vitals and site speed, our team will audit your site’s overall structure and functionality to ensure an optimal experience for both search engines and your target audience.
On-Page Optimization
At Simpler, we believe in joining effective SEO recommendations with a positive user experience to maximize your site’s performance. From title tags and meta descriptions to H-tags and internal links, we’ll work with you to recommend on-page updates that increase both traffic and conversions.
Google Maps & Local Pack SEO
For businesses that have a physical location, such as corporate headquarters, retail stores and restaurants, a big part of driving search engine traffic to your website is competing in Google’s local search pack and on Google Maps. Our process includes editing your local listings and populating them with search-engine friendly content, as well as reporting on local traffic, reviews and local links.
Content & Link Building
When it comes to building your site’s domain authority, quality content and backlinks are key. Our SEO team will help create a strategy to bring qualified, top-of-funnel traffic to your site, audit your website’s backlinks and remove anything potentially harmful, as well as build links to your site through a number of different avenues.
In-Depth Reporting
Our job is to communicate value through clear and transparent reporting. You’ll be able to see where you’re ranking daily for each of your optimized keywords, get breakdowns of search engine traffic, competitive analysis and more. Our SEO reports are 100% proprietary and customized for each client.
“I have been working with Simpler over the past couple years focused on our retail business SEO and Data Analytics. They have done a great job explaining this complex subject to me (I’m not tech savvy at all) while also providing a nice roadmap to help improve web traffic to our growing, small business. We have already seen improvements, while also identifying areas that need more attention. I’m thankful for the insight. I would surely refer anyone looking for this expertise to Simpler for the great quality of work.”
Casey Kornoelje
Owner
Simpler’s SEO Process
Practical, thoughtful, and data-driven
Phase 1: SEO Onboarding & Setup
Our SEO team starts by analyzing your market to identify a customized SEO strategy that will generate traffic and improve search engine rankings.
Keyword Research
Utilizing premium software, identify relevant top tier keywords by user searches with keyword difficulty noted.
Reviewing your site structure, recommend where to integrate top keywords into your website and note any recommended structural adjustments.
SEO Strategy
Prepare in-depth SEO strategy to guide all SEO efforts including:
- Competitor analysis
- On-page implementation recommendations
- Technical SEO audit
- Link building opportunities
- Google Business Profile review and local SEO opportunities
- Content strategy
SEO Tracking
Anything worth doing is worth tracking. We set up and/or connect with your Google Search Console, Google Analytics, Google Ads, and SEMRush accounts to monitor and analyze your ongoing SEO efforts.
Phase 2: SEO Strategy Launch
With a clear, measurable strategy in place we work with you to implement initial SEO tasks and finalize a plan for your ongoing SEO Growth Cycle.
Initial SEO Implementation
Based on what we found through your SEO onboarding and setup, we look for the most advantageous improvements to jump start your SEO growth. These are often related to keyword, site structure, and technical issues.
Growth Cycle Planning
Meet with you to review your business’s custom SEO strategy outlining ongoing SEO items to complete.
Work with you to determine a plan for your SEO Growth Cycle, evaluating tasks that will be completed by you, by us, or in combination.
Phase 3: SEO Growth Cycle
We grow your organic presence through monthly on-site and off-site SEO improvements, then we analyze and optimize your SEO strategy.
Running SEO Monthly
Implement on-site improvements related to technical SEO, on-page SEO, and content creation
Manage off-site improvements related to listing management, backlink outreach, and Google Business Profile management
Reporting, Analysis & Optimization
Evaluate ongoing keyword research to understand ranking trends, shifts for SEO strategy continuous improvement
Provide in-depth analytics about specific keyword conversions, including Search Engine Ranking Positions (SERPs)
Track index issues, keyword adjustments, and landing page opportunities
“I’m appreciative of the no-nonsense and easy to follow processes that they’ve implemented.”
It’s been great to work with Simpler on numerous websites and the SEO strategies and tactics to make it all work. I’m appreciative of the no-nonsense and easy to follow processes that they’ve implemented to help businesses get their websites up and running.
Roberta King, Owner
Watch our Grand Rapids SEO company improve your bottom line.
Track Record of Success
We use the most up-to-date strategies to help customers find your site in search engines. Search engines are developed by engineers, and here at Simpler we have 15+ years of engineering and data experience. We speak the language of search engines, and will help your site get found.
Quality Execution, Reliable Service
Our processes are designed to respect your time and provide clarity about deliverables, status, and deadlines. We respond to calls and emails in a timely fashion and have thoughtfully prepared agendas for our meetings. Our ever-expanding base of satisfied clients is a testament to our focus on quality execution and reliable service.
Simpler Model, Smarter Results
Our agency conducts its work using a unique model focused on connecting the best strategic and technological talent for each individual client’s individual needs and project assignments. This big network versus big staff structure keeps costs lower, leading to greater results and impact.
SEO Resources
Learn from our search engine optimization experts about the latest trends and best practices.
Four Pillars of SEO: Keywords for Relevance
In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about. The next question you should be asking is “what keywords should I use...
Four Pillars of SEO: Backlinks
In our previous blog post about SEO’s four main pillars, we discussed the importance of backlinks for SEO. Having other websites link to your website demonstrates to search engines that your website is trustworthy. Getting other websites to link to your website can be challenging, but...
Four Pillars of SEO: Authority
In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...
SEO Office Hours – December 2021
For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021. Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...
How Search Engine Optimization Works
Every time someone searches something on a search engine like Google or Bing, the search engine offer up the very best results out of what could be millions (or sometimes billions) of relevant webpages.
When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website, not a competing website. That’s where Simpler comes in. Our job is to ensure search engines understand how your website can be helpful to a specific set of search terms.
Several factors affect a site’s SEO and search position rankings. Some factors relate primarily to content and more specifically the keywords included on a website. Other factors are primarily technical (things like site speed, mobile friendliness, crawlability, etc..).
Simpler’s SEO experts will research and implement a practical, thoughtful, and data-driven SEO strategy aimed at achieving your website’s traffic goals.
