How Much to Budget for a New Website in 2021

Several factors affect how much you should budget for your new website. This post breaks down four of the top considerations.

Factor 1: How much of your website design project will you do yourself?

The first thing to consider is how much you are able to do yourself and how much support you are looking for. Clients who are looking to cut their budget may write content or gather and resize photos themselves. Others may create their own site map or support content implementation on the new website. 

Clients who prefer a more hands-off approach may ask us to do this on their behalf. We are happy to work with clients on all the pieces important for a successful website. Budget of course will be higher for clients who need support on more aspects of the project.

Factor 2: How much customization do you want on your new website?

Another thing that affects your website budget is the level of customization you want on your website. 

Are you happy to use a template out of the box? Do you just want to add your own photos and words? If so, this can be achieved relatively inexpensively using a website builder such as Squarespace or Shopify. 

On the other hand, many clients come to us looking for a fully custom solution that can scale with their business over time. They may desire to have more control over the website design, or they may need special integrations for their site. If you fall into this category, you will probably need a fully custom site, which will increase your project budget. 

You can learn more about key considerations affecting the best CMS for your project in our “Content Management System (CMS) 101” blog post.

Factor 3: How much website functionality do you need on your new website?

The third major factor that affects budgets for new website projects includes how much functionality your website needs. Here are a just few examples of functionality requirements your site may need:

-eCommerce functionality
-Ability to collect payment
-Store locator
-Contact form
-eNewsletter integration
-Social media integration
-Pop-up form

The more complex functionality that is required the higher your budget will likely be.

Factor 4: How many webpages and templates will your new website require?

The fourth item that affects website budget is how much content your website needs. How many different types of page templates will your site require? Examples of page templates your site may need include:

-Interior page
-Shop page
-Product page
-Team page
-Individual team member page
-Contact page

Additionally, the number of pages that will utilize each design template affects your website project budget. If you have thirty staff members instead of five staff members, this will cost additional money. Likewise, if your store features 130 products with several variants, this will be more expensive than a store that features 30 products with no variants. 

If you’re thinking about a new website for your company, we would be happy to provide a custom quote to support your budget planning process. Please email Josh Hiemstra, business development director, or give him a call at (616) 822-3706.

You might also be interested in:

How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with the “why” Define your audience before you start writing. Who are you writing for? You might even...

Content Management System (CMS) 101

We recently sat down with Meredith Fennema, web design lead, to understand the basics of Content Management Systems. Here's what we found out: Okay, I’m new to this! What is a content management system? A content management system (often referred to as "CMS") is a tool that helps you build a...

How to Choose Imagery for Your New Website

Selecting strategic, engaging imagery elevates the overall look and feel of your new web design and helps your audience stay engaged with your website content. At the beginning of the web design process it can be difficult to determine what images to use. Here’s a guide to help you select the best...