How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web.

Start with the “why”

Define your audience before you start writing. Who are you writing for? You might even think about one of your specific customers. How would you speak to them in person? Write your web copy the way you speak.

Define the goal you want to achieve through each webpage. Then, make sure your most important points come first. Answer the questions your potential customers are asking.

Consider scannability

Make sure that your material is easy to scan. Only 16% of people read webpages word-for-word. 

You can make your content scannable with clear headings, subheadings and bullet point lists. This will help people understand how to find the content they care about. 

Prioritize simplicity

Keep the copy on your website as simple as possible. Don’t try to be too clever. At times, it may make sense to address your web visitors directly by using the word “you”.

Be concise by using short paragraphs. Aim for paragraphs that are four sentences max. Write short sentences for your website. Around twelve words/sentence is a good goal.

Run a readability test to make sure your text can be understood at a 7th-9th reading level. 

Make your content actionable

Every page on your website should have a clear call to action. This helps visitors understand where to go or what to do next. Users should take action as a result of the things they view. For example, “View Menu” or “Contact Us”. 

We understand that writing for the web can be intimidating. If you’d like help, contact us. We’re here to make your web design process as easy as possible!

You might also be interested in:

How Much to Budget for a New Website in 2021

Several factors affect how much you should budget for your new website. This post breaks down four of the top considerations. Factor 1: How much of your website design project will you do yourself? The first thing to consider is how much you are able to do yourself and how much support you are...

Content Management System (CMS) 101

We recently sat down with Meredith Fennema, web design lead, to understand the basics of Content Management Systems. Here's what we found out: Okay, I’m new to this! What is a content management system? A content management system (often referred to as "CMS") is a tool that helps you build a...

How to Choose Imagery for Your New Website

Selecting strategic, engaging imagery elevates the overall look and feel of your new web design and helps your audience stay engaged with your website content. At the beginning of the web design process it can be difficult to determine what images to use. Here’s a guide to help you select the best...