Is Your Website Looking Outdated? 7 Warning Signs to Check

By Meredith Fennema

February 23, 2021

How do you know if your website design is starting to look outdated? It’s recommended that websites are redesigned approximately every three years, but when you’re tight on budget this may be unattainable.

If it’s been awhile since you’ve considered a redesign, we’ve created a list of some of the top warning signs of a (far) outdated design:

Does your website have too much text?

As users read less and less and skim more and more, it’s important that you don’t overwhelm visitors with too much text. Rather, use clear headlines, and keep your copy concise. Instead of asking your visitors to read paragraphs and paragraphs looking for information, make sure you have clear calls to action integrated throughout your page.

Are your photos outdated?

A second warning sign that your website may be looking outdated is if you have no photos, or low-quality, low-resolution photos. Photos tell a story without forcing people to read. A quality image or photo that complement your branding and description is a powerful tool.

We compiled a full guide for finding quality photography “How to Choose Imagery for your Website” if you’d like additional help.

How is your typography?

When it comes to fonts, does your website use small fonts? Or are you using fonts like Times New Roman or Comic Sans MS? These are often warning signs of an outdated website.

Along these lines, does your website have reverse type? This is when you have light type on a dark background, and especially when fonts are small it can be quite difficult to read.

 What about your color scheme?

Does your website use lots of different colors for different elements? Or does your website have lots of primary colors like bright blue or bright red fonts or buttons? This was a great trend for the early 2000’s but now looks quite outdated.

Are videos or music automatically playing?

Another sign of an outdated website is if your website has music or videos that start playing as soon as your page loads. And, note that Flash and Java are a big no no. Most mobile devices can’t handle either software and Chrome no longer even supports Flash.

Does your website have glossy buttons?

The glossy button effect was very popular when Photoshop added this design technique back in the day, but now buttons with flat colors are much more stylish.

Simpler Site provides website design services to help businesses look up-to-date with their website presence. Learn more about our website design services or request a website design quote.

Ready to Connect?

Call: (616) 822-3706

About Meredith Fennema

Meredith manages web design and digital strategy services for Simpler Site. Clients across the country appreciate Meredith’s commitment to growth, generosity and kindness, alongside Simpler’s practical, make-it-happen approach. Meredith studied Human Centered Design at Kendall College of Art and Design, earned her Foundations in Design Thinking and Designing Strategy certificates from IDEO U, and has a Bachelor’s Degree in Business Communications and Political Science from Calvin University. In business and in life, Meredith believes in the power of embracing the unknown. Outside work she practices this while mountain biking, backpacking, cooking, and vegetable gardening.

You might also be interested in…

Four Pillars of SEO: Keywords for Relevance

In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about.   The next question you should be asking is “what keywords should I use...

Four Pillars of SEO: Backlinks

In our previous blog post about SEO’s four main pillars, we discussed the importance of backlinks for SEO.  Having other websites link to your website demonstrates to search engines that your website is trustworthy.  Getting other websites to link to your website can be challenging, but...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

SEO Office Hours – December 2021

For the month of December, we attended and are overviewing in this post English Google SEO office-hours from December 31, 2021.  Refer to the Google SEO Office Hours blog series post overview for more information on Google SEO office hours. And, as always, if you’re looking to improve your...

Get actionable marketing insights that will help you grow your business.

Sign up to receive free monthly resources.

Thanks for signing up!