SEO, PPC & Website Launch

New Image Exteriors

New Image Exteriors, a remodeling and exteriors company based in Jenison, Michigan, asked us to launch a digital marketing strategy that would generate leads for their roofing line of business. We grounded New Image’s strategy with an SEO audit and roadmap, launched their website and social media presence, and continue to manage and optimize their PPC campaign.

Digital Strategy Launch & Ongoing Management

Website Design & Development

We built the website using WordPress and a fully-custom website design. We also led all copywriting and imagery selections for their online brand identity. As a brochure-style website focused on lead generation, through our web design and development strategy we paid special attention to creating clear calls to action (CTA’s) on each page of the site. We built a sticky appointment scheduling form on the homepage that stayed in place as users scrolled so that no matter where users were on the page it was easy to for them to convert. We also featured a gallery to showcase New Image’s roofing work. Conversion tracking was an important element of this project so we could easily identify the actions users took on the website as a result of arriving to the website via SEO, PPC, or social media. This helped to inform strategic decision-making.

Following the launch of New Image’s website, New Image asked us to manage nightly site backups, weekly security updates, and monthly website reporting. This allows the owners to be complete hands-off so they can focus on growing other aspects of their business.

SEO Audit & Roadmap

We conducted an SEO audit and created an ongoing SEO roadmap to help New Image’s website appear at the top page of search engines for target market’s keyword searches. By implementing an SEO strategy we aimed to help search engines know that New Image’s website was credible and trustworthy, and thus should be shown at the top of related searches.

Our SEO audit for New Image analyzed user searches, competitor websites, and keyword trends to recommend a keyword strategy and ongoing SEO plan for New Image Exteriors.

PPC Campaign Planning & Management

New Image asked us to increase performance of their Adwords strategy resulting in higher quality of lead while increasing lead volume. Our goals were to increase conversion leads and reduce costs, as well as lower bounce rates and increase overall user experience. Simpler Site manages day-to-day tracking and optimization of New Image’s Adwords account, along with monthly reporting to New Image’s owners. New Image also asked us to launch a Facebook page and corresponding Facebook advertising strategy.

Project Highlights:

Homepage Hero with Sticky Appointment Scheduler

About Page

Services Page

Gallery Page with Zoomable Images

Benefits of Working with Simpler Site


Simpler Site’s project management systems keep you informed, not guessing.


Our team excels in delivering results. It’s why our clients stick with us for years.


We do what we say and say what we do. Your success is how we base ours.


Our nimble, driven team helps us keep project costs low and helps our clients meet goals.


Trust our data-centric approach to support cost-effective marketing decisions.

You might be interested in:

The Power of UX Audits

Did you know that 88% of online consumers are less likely to return to a site after a bad experience? As reported in an article by Forrester, this statistic highlights just how crucial user experience (UX) is for your website. But now the question becomes - how can you ensure your website...

Choosing the Right CMS Platform: A Marketer’s Guide

The world of content management systems (CMS) can feel overwhelming. With so many options available, selecting the right one for your marketing needs is crucial. Here at Simpler Site, we understand the importance of a user-friendly and effective CMS. That's why we've created this guide to help you...

How to Use Data for Building Winning Digital Strategies

In an increasingly digital world, a well-designed and well-maintained website is essential. It's the cornerstone of your online presence, attracting visitors, showcasing your brand, and driving sales. But for many businesses, keeping their website secure, fast, and up-to-date can be a constant...