SEO, PPC & Website Launch

New Image Exteriors

New Image Exteriors, a remodeling and exteriors company based in Jenison, Michigan, asked us to launch a digital marketing strategy that would generate leads for their roofing line of business. We grounded New Image’s strategy with an SEO audit and roadmap, launched their website and social media presence, and continue to manage and optimize their PPC campaign.

Digital Strategy Launch & Ongoing Management

Website Design & Development

We built the website using WordPress and a fully-custom website design. We also led all copywriting and imagery selections for their online brand identity. As a brochure-style website focused on lead generation, through our web design and development strategy we paid special attention to creating clear calls to action (CTA’s) on each page of the site. We built a sticky appointment scheduling form on the homepage that stayed in place as users scrolled so that no matter where users were on the page it was easy to for them to convert. We also featured a gallery to showcase New Image’s roofing work. Conversion tracking was an important element of this project so we could easily identify the actions users took on the website as a result of arriving to the website via SEO, PPC, or social media. This helped to inform strategic decision-making.

Following the launch of New Image’s website, New Image asked us to manage nightly site backups, weekly security updates, and monthly website reporting. This allows the owners to be complete hands-off so they can focus on growing other aspects of their business.

SEO Audit & Roadmap

We conducted an SEO audit and created an ongoing SEO roadmap to help New Image’s website appear at the top page of search engines for target market’s keyword searches. By implementing an SEO strategy we aimed to help search engines know that New Image’s website was credible and trustworthy, and thus should be shown at the top of related searches.

Our SEO audit for New Image analyzed user searches, competitor websites, and keyword trends to recommend a keyword strategy and ongoing SEO plan for New Image Exteriors.

PPC Campaign Planning & Management

New Image asked us to increase performance of their Adwords strategy resulting in higher quality of lead while increasing lead volume. Our goals were to increase conversion leads and reduce costs, as well as lower bounce rates and increase overall user experience. Simpler Site manages day-to-day tracking and optimization of New Image’s Adwords account, along with monthly reporting to New Image’s owners. New Image also asked us to launch a Facebook page and corresponding Facebook advertising strategy.

Project Highlights:

Homepage Hero with Sticky Appointment Scheduler

About Page

Services Page

Gallery Page with Zoomable Images

Benefits of Working with Simpler Site

Organized

Simpler Site's project management systems keep you informed, not guessing.

Strategic

Our team excels in delivering results. It’s why our clients stick with us for years.

Reliable

We do what we say and say what we do. Your success is how we base ours.

Cost-Effective

Our nimble, driven team helps us keep project costs low and helps our clients meet goals.

Data-Driven

Trust our data-centric approach to support cost-effective marketing decisions.

You might be interested in:

How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with the “why” Define your audience before you start writing. Who are you writing for? You might even...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Ring In Spring!

Here at Simpler Site we've been helping clients get ready for spring by launching a few new websites, just in time for busy season! We've been inspired to see clients reimagining processes and delivery methods, finding new ways for customers to experience and engage with their brands. If you're in...