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How to Write Website Content

Writing for the web is different from writing for print or social. It has its own style and requires a slight shift in tone. Here are our top tips to be successful in writing for the web. Start with the “why” Define your audience before you start writing. Who are you writing for? You might even...

Four Pillars of SEO: Authority

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Ring In Spring!

Here at Simpler Site we've been helping clients get ready for spring by launching a few new websites, just in time for busy season! We've been inspired to see clients reimagining processes and delivery methods, finding new ways for customers to experience and engage with their brands. If you're in...