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Articles about SEO

Guides to help you improve your digital strategy, and news from us and our clients.

Four Pillars of SEO: User Engagement

In our “Four Pillars of SEO” series we have been covering the main concepts used by search engines to decide how to rank websites in organic search. The first pillar was about relevance, and we also looked at how keywords affect relevance. The second pillar was about crawlability and making sure...

Four Pillars of SEO: Crawlability

What is crawlability? The second pillar to review when looking to improve your SEO is website crawlability.  When search engines such as Google index the entire internet, they use what is called a crawler.  The crawlers are continuously “crawling” the internet to index information from...

Four Pillars of SEO: Keywords for Relevance

In the last post from our Four Pillars of SEO series, we discussed the importance of relevance for search engines and how keywords play a large role in helping search engines know what your website/webpage is about.   The next question you should be asking is “what keywords should I use...

Four Pillars of SEO: Why Relevance Matters to Search Engines

Our first post in this Search Engine Optimization (SEO) series covered an overview of SEO and the 4 pillars of SEO.  The first pillar to dive deeper into is “Relevance”.  When search engines such as Google use their algorithms to rank different sites, they want to ensure they give...

The Four Pillars of Search Engine Optimization (SEO)

Search Engine Optimization (SEO) is the art and science of getting a website listed at the top of search engine organic results.  When your target market is searching Google or Bing (or any other search engine) for something that you can provide, it’s important that they find your website,...

What Search Engines are People Using to Get to Your Site?

Have you ever wondered what search engine people are using to find your website? I recently looked into the 2020 trends for which search engine is being used the most to find other websites.  Search engines algorithms are slightly different so understanding the trends is important to note for...